Senior Ecommerce Manager

Key Responsibilities

• Trading & Site Performance
• Lead the trading strategy for your accounts, with ownership of KPIs including revenue, conversion rate, AOV, COS, and ROAS.
• Oversee and drive the promotional calendar for key events, seasonal campaigns, and brand activations - sharing insight across channels for joined-up planning.
• Use THG’s reporting platform, GA4 and third-party analytics tools to analyse customer behaviour, identify opportunities, and optimise conversion funnels.
• Conduct regular competitor pricing, product, and promotional analysis to keep clients ahead of the market.
• Ensure site content is current and commercially optimised - banners, offers, product pages, category navigation - in line with the trading plan.
• Monitor and react to key site metrics including bounce rate, exit rates, new vs. returning traffic, and customer acquisition costs.
• Own the end-to-end customer journey on site - identifying friction points, supporting CRO testing programmes, and working with UX, creative, and tech teams to improve conversion at every stage of the funnel.
• Stay close to platform development and new feature releases, proactively identifying and championing enhancements that can drive commercial performance - from promotional mechanics and personalisation tools to checkout optimisation and site speed improvements.
• Marketing & Channel Leadership
• Act as the central leadership point of contact across all marketing channels - SEO, PPC, Paid Social, CRM, Affiliates, and Influencers - briefing channel teams and ensuring overarching strategy alignment.
• Create in-depth performance forecasts to inform channel budgets and be responsible for owning the overall optimisation and allocation of spend based on live performance data.
• Manage and continuously optimise marketing budgets, balancing promotional investment with COS reduction targets.
• Drive new customer acquisition strategies alongside CLV maximisation through retention, loyalty, and lifecycle marketing.
• Partner with creative, brand, and data science teams to deliver high-quality campaign assets and customer insights.
• Leverage CRM and email platforms (e.g. THG Personify or 3 rd party equivalent) to support segmentation, personalisation and retention strategies.
• Client & Stakeholder Management
• Act as the senior point of contact for your clients, building trusted, long-term commercial relationships.
• Lead the preparation and delivery of QBRs and monthly reviews — translating data into compelling performance narratives and actionable recommendations.
• Manage internal and external expectations, balancing client ambition with operational capacity.
• Relay client priorities to internal teams clearly, ensuring timely and high-quality delivery.
• Team Leadership & Development
• Manage and develop a team of Ecommerce Managers and Executives, supporting day-to-day performance and longer-term career growth.
• Coach the team on trading best practices, marketing channel effectiveness, and data-led decision making.
• Drive consistent quality of execution across accounts, ensuring the team operates to a high standard.
• Cross-functional Collaboration
• Work closely with category, brand, data science, and operations teams to identify and unlock growth opportunities.
• Support the onboarding of new clients and help new channel teams integrate into existing account workflows.
• Share market insight and best practices across the wider ecommerce team.

What We’re Looking For