Senior Director US Omnichannel/ Digital Engagement
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Role Overview
You will join the North American Business Operations & Insights (BIO) team in Omnichannel Excellence, as a critical partner to Biogen’s US marketing teams.
You will be accountable for leading the planning and implementation of all Omnichannel/Digital in support of our US teams.
In this critical role, you will lead a team of Omnichannel/Digital experts, and you will act as the strategic/tactical business partner to the Brand/Therapeutic Area (TA) teams’ enterprise-wide – translating Brand vision into Omnichannel/Digital reality for both HCP and Patient customers.
This senior leadership position is responsible for shaping and executing the vision for our next-generation Omnichannel and Digital strategy.
The role will lead the organization into the future by creating an AI-powered, data-driven ecosystem that delivers personalized, always-on engagement at scale.
This leader will enable the strategy across the TAs to anticipate customer needs and seamlessly connect them to the right solutions at the right moment across every touchpoint.
You will also engage with executive stakeholders in North America, ensuring alignment and engagement as we drive the transformation of Omnichannel and Digital strategies.
You will lead the intersection of digital capability and Brand strategy, ensuring that each engagement touchpoint – email, web, media, social, SEO, etc., – is data-informed, insight driven, and fully aligned to the Brand objectives and customer needs.
You always think Measurement, Digital and AI first.
This senior-level role is a digitally fluent strategist and trusted Brand partner – able to connect business objectives with flawless digital execution leveraging Omnichannel excellence principles.
You understand the importance of Brand context, market access dynamics, and customer behavior.
You will lead with influence, speak the language of both marketers and technologists energized by the challenge of building Omnichannel/Digital excellence.
This position will report to the Head of Omnichannel Excellence and will lead an Engagement team.
Full Job Posting
Qualifications:
- Required Skills:
- Minimum of 12+ years’ Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech.
- Experience in driving Next Generation Omnichannel; becoming the Brand experience architect with the inclusion of an AI Decision Engine; lead team accordingly
- Ability to manage and influence senior level executives
- Proven experience in the strategy and execution of next generation Omnichannel with AI as the foundation
- Education:
- BA/BS required, MBA preferred
- #LI-KK1
- Additional Information
- Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
- Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
- In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
- Why Biogen?
- We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
- At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.
- All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
About Biogen
Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.
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