Associate Director, CRM & Field Platforms
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Role Overview
As the Associate Director, CRM & Field Platforms, you will play a pivotal strategic role in shaping the future of Biogen's customer engagement ecosystem by leading the strategy, governance, evolution, and adoption of CRM and field technology platforms across the North America organization. This role serves as the business owner and strategic leader for Biogen's CRM and Field Platform capabilities, ensuring that customer-facing teams are equipped with scalable, compliant, and innovative technology solutions that enable exceptional customer engagement and operational excellence. You will lead the ongoing evolution of Veeva CRM and related field technologies, driving platform optimization, business process transformation, and seamless integration across Commercial, Medical, Market Access, Patient Services, and other customer-facing functions. Acting as the primary liaison between business stakeholders, IT, Digital, Data & AI, Compliance, and external technology partners, you will be responsible for translating business needs into strategic technology roadmaps while accelerating the adoption of next-generation capabilities, including AI-enabled workflows, intelligent customer engagement, automation, and productivity-enhancing solutions. This critical leadership position sits within North America Commercial Operations and will play a central role in driving organizational transformation through technology modernization, digital innovation, customer-centric platform design, and future-state CRM capabilities. Beyond platform ownership, this role will help redefine how customer-facing teams leverage technology, data, and artificial intelligence to maximize customer engagement effectiveness, improve user experience, and deliver business impact.
Full Job Posting
Preferred Skills
Experience with Veeva Vault, Approved Email, Engage, CRM Pulse, Nitro, Next Best Action, and emerging Veeva AI capabilities.
Experience implementing or scaling AI-enabled CRM capabilities.
Experience leveraging Generative AI, workflow automation, intelligent assistants, predictive recommendations, or digital engagement technologies.
Salesforce ecosystem experience.
Commercial Operations or Field Excellence leadership experience.
Product launch and commercialization support experience.
Field technology governance experience.
Enterprise platform integration experience.
Customer master data and CRM data architecture experience.
Experience supporting large-scale organizational transformation initiatives.
Team leadership and people management experience.
Highly Preferred
Prior pharmaceutical field sales, field leadership, field medical, account management, or customer-facing commercial experience.
Demonstrated understanding of field workflows, customer engagement processes, and the needs of customer-facing teams.
Experience partnering directly with field leadership teams to design and implement technology solutions that improve field effectiveness and customer engagement.
Experience translating field feedback into technology enhancements and business process improvements.
Ability to serve as a strategic bridge between technology teams and field organizations.
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
About Biogen
Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.
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