Senior Digital Analytics Manager - BI & Research
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Key skills for this role
Key Skills for This Role
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Description and Requirements
- Deep hands-on experience with Adobe Analytics — solution design, tagging architecture, governance, and analysis. Ability to assess and direct implementation work, not just execute it.
- Working knowledge of the broader Adobe Experience Cloud: Launch/Tags, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA).
- SQL proficiency — you write queries to validate data, build datasets, and answer business questions directly. Warehouse experience required; Snowflake strongly preferred.
- Python experience applied to analytics workflows — data wrangling, pipeline validation, or automation. You don't need to be a data engineer, but you need to work comfortably outside point-and-click tools.
- Experience with Salesforce and connecting web behavior to CRM data.
- Proven campaign tracking and attribution experience: ownership of UTM/query-string conventions, governance, and multi-touch attribution logic.
- Demonstrated ability to define KPIs from scratch and tie them to pipeline and revenue outcomes.
- Track record of cross-functional work across marketing, ops, and data teams. What Success Looks Like (First 6–12 Months)
- Adobe Analytics implementation work steered to produce a well-governed platform teams trust — with clear standards, owned taxonomy, and QA that doesn't depend on the external partner.
- A documented web → warehouse data architecture with known gaps prioritized and sequenced.
- Attribution logic that connects web behavior to CRM and pipeline — one source of truth adopted across digital, demand, and revenue marketing.
- A defined measurement framework that accounts for AI search and zero-click discovery.
- Clear, revenue-linked KPIs in use by digital, demand, and revenue marketing stakeholders.
Our commitment to you!
BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!
BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
( Returnship@BMC )
Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.
About BMC Software
Private American enterprise software company that orchestrates workflows across cloud, mainframe, and hybrid IT for large enterprises.
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