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Reporting to – Director, IT Applications
Accendra Health is seeking an experienced and highly skilled Senior Salesforce Marketing Cloud Developer to join our team. The ideal candidate will have hands-on expertise in Salesforce development you will participate in and drive Marketing Cloud implementations. While mostly focused on delivery, you may be involved across the entire project lifecycle. An integral part of your role will be working with internal business teams to further our digital marketing through Marketing Cloud usage. You will act as a trusted source of knowledge to advise business in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.
Utilize knowledge of Marketing Cloud to enhance customer-facing and internal processes, mobile connect experience, SMS campaigns, and experience with APIs
Develop, configure, implement and data migration working with Marketing Cloud and other integrations
Collaborate with cross-functional teams to design, implement, and optimize Marketing Cloud solutions
Communicate project concepts and outcomes to client project stakeholders
Design and delivery of solutions in Email Studio including A / B testing
Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further
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, USA
Pune, IND
, IND
, IND
, IND
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, IND
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Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics
Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement
Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources like Snowflake
Conduct user training and actively promote user adoption of Marketing Cloud
Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines
Take ownership of projects and deliver quality solutions within timelines
Collaborate with business stakeholders to gather and analyze requirements, and provide innovative solutions aligned with Accendra Health’s core values.
Build and maintain integration between Salesforce and other enterprise systems
Ensure the quality and performance of the implemented solutions through code reviews, testing, and optimization.
Collaborate with cross-functional teams to integrate Salesforce with other systems and external data sources
Ensure adherence to best practices, coding standards, and security protocols
Troubleshoot and resolve issues, ensuring platform stability and performance
This role requires working in India Standard Time (IST) hours during a portion of US hours to ensure seamless collaboration with US teams
Working hours 2 pm – 11 pm IST/ 3 pm IST – 12 Midnight / 5 pm IST – 2 am IST (will be decided)
Verified company details for this employer are not available yet.
Full-time
Senior · 5+ years experience
Onsite
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