Senior Demand Generation Manager

Experience marketing or selling into agencies

Experience in politics, advocacy, or public affairs marketing

A background in data, martech, or adtech

Comfort with intent and firmographic data platforms such as ZoomInfo, Bombora, 6sense, or Demandbase, and the judgment to know which signals are worth acting on

Familiarity with Pardot, Asana, WordPress, and Google Analytics

You like owning the whole thing. You want the market, the budget, and the number, and you're comfortable being the person who answers for all three. You work on your own initiative, you see what's needed before someone asks, and you can hold several integrated programs in the air without dropping any of them. You test, you read the data properly, and you're just as willing to say a program didn't work as you are to claim one that did.

You're a strong writer and a clear communicator, which matters here because you'll be aligning Product Marketing, Content, BDR, Sales, and events around one narrative without having authority over any of them. And you're genuinely curious about the audience you're marketing to.

You own a market, not a channel - with a real budget, a real target, and the say in how your market gets approached

A category leader with genuine runway. We sell both software and data to enterprise brands and agencies, and we're investing in both

An AI-forward company where AI is part of the actual work, not a slide. We want people who build with these tools rather than talk about them

Direct partnership with the Senior Director of Demand Generation and close working relationships across marketing and sales leadership - your work is visible

A remote-first environment with genuine flexibility, and travel of around 15 percent for company and client events

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!

At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:

Proactive Problem-Solving: You spot challenges early and take initiative to solve them.

Ownership: You take initiative, follow through, and hold yourself accountable.

Collaboration: You value working with others and building strong, respectful relationships.

Adaptability: You stay steady through change and adjust when needed.

Growth Mindset: You’re open to learning, feedback, and trying new things.

Customer Focus: You keep the end user in mind and aim for impact.

Clear Communication: You express ideas simply and listen to understand.

Integrity & Empathy: You act with honesty and consider the people around you.

Strategic Thinking: You focus on what matters most and work with purpose.

Drive: You show up motivated and ready to move things forward.

Readiness: You bring the skills to contribute meaningfully from day one.

These attributes are the foundation of how we work and grow together!