ashby
Senior Demand Generation Content Writer
SentiLink
Remote, USA
Full-time
Senior · 5+ years experience
Remote
Discovered 1 weeks ago
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Responsibilities
- Working with internal content strategists, own execution of the derivative content kit for every campaign end-to-end. This can include landing pages, email and nurture sequences, ad copy, benchmark briefs, webinar abstracts, seller-ready one-pagers, whitepapers, LinkedIn posts and more
- Partner with Demand Generation and Product Marketing to translate campaign messaging into audience-specific copy across verticals, buyer roles, and funnel stages
- Support event content across industry conferences and SentiLink’s user conference, from pre-show outreach and registration copy through session promotion and post-event follow-up sequences
- Own the social editorial calendar and publishing, including cadence, queue, creative, and copy, working closely with multiple stakeholders across marketing and implementing new video strategies
- Build and maintain the partner proof library: case studies, reference stories, the quote database, retro one-pagers, and win narratives
- Develop campaign video content for YouTube, with a test-and-refine approach
- Execute AEO and SEO work across demand gen properties and support the broader search program
- Measure your own work against conversion, engaged accounts, raised hands, and sourced pipeline
Requirements
- 5+ years writing marketing content, with the majority of that time in demand generation or growth-focused work
- Demonstrated experience producing a full campaign kit from a single anchor asset
- Strong ability to write for a technical B2B audience in a regulated space (fintech, financial services, risk, payments, or security) and to turn SME input into compelling copy
- Comfortable owning deadlines across concurrent campaigns in an environment where priorities shift with the market
- Comfortable writing on a team that prioritizes human-voices over AI-enablement. Must be able to use AI as a support tool when needed, but not rely on it as a primary writing source. AI-skeptics welcome.
- Demonstrated experience in a fast-paced, high-growth start-up that prioritizes in-depth knowledge of the product, and where you’ve had to write about a technical product in a creative way, within an established brand voice
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