Senior Data & Analytics Product Manager - North America

Role overview

Key responsibilities

• Build a high-impact analytical product roadmap for the Marketing function.
• Understand processes, pain points, personas, and existing tools to define product vision.
• Create and prioritize agile Epics into product releases and secure required resources.
• Oversee data engineers, data scientists, contractors, and vendors during delivery.
• Measure solution effectiveness through adoption and value creation indicators.
• Evolve Marketing Mix Modeling from traditional time-series methods toward causal and AI-native approaches.

Education and experience

• Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or a related quantitative field.
• A Master’s degree is preferred.
• Seven or more years of progressive data and analytics experience.
• Marketing analytics and media mix modeling experience in complex, multi-channel environments.

Technical and leadership qualifications

• Expertise in modern Marketing Mix Modeling, including causal, Bayesian, hierarchical, agent-based, and AI-based approaches.
• Experience with causal inference, advanced statistical modeling, and machine learning for marketing effectiveness.
• Business-to-science translation and analytical product delivery experience.
• Customer-facing success, business acumen, stakeholder leadership, and delivery management capability.

Compensation

• Base salary range at commencement is CAD 108,672 to CAD 142,632.
• The posting states that the position includes an industry-competitive salary, benefits package, and company bonus.

Company offering

• Mars offers learning and development support, including access to Mars University.
• The company describes a purpose-driven environment guided by the Five Principles.