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Key skills for this role
The Senior Customer Analyst will analyse customer behaviour, identify trends, and turn data into clear commercial recommendations.
The role covers customer health, lifecycle, segmentation, profiling, behavioural analysis, and advanced analytical projects.
The successful candidate will interpret complex data and explain what is happening, why it is happening, and what the business should do.
The employer is a leading UK consumer and retail business with a significant physical and digital presence and millions of customers.
The business is investing in data and analytics to support faster, better commercial decisions.
The wider analytics function includes Customer Analytics, Data Science, Data and AI, Marketing Analytics, Pricing, and Promotional Analytics.
The Customer Analytics team uses customer data to inform decisions across the customer lifecycle.
The Senior Customer Analyst will analyse customer behaviour, identify trends, and turn data into clear commercial recommendations.
The role covers customer health, lifecycle, segmentation, profiling, behavioural analysis, and advanced analytical projects.
The successful candidate will interpret complex data and explain what is happening, why it is happening, and what the business should do.
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