Senior CRM Manager Middle East
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Deliveroo is seeking a Senior CRM Manager for the Middle East to lead CRM strategy and execution, managing a team of three. The role involves overseeing multi-channel campaigns (email, push, WhatsApp), data-driven optimization, and cross-functional collaboration.
Key Skills for This Role
Responsibilities
- Oversee end to end planning, execution, targeting, measurement, and optimization of all regional CRM campaigns across email, push notifications, and WhatsApp
- Strategically align the regional CRM calendar with business priorities alongside seasonal, vertical, and brand campaigns
- Guide and mentor a team of 3 direct reports, establishing clear performance targets and development paths
- Partner with local marketing, central marketing, and creative studio teams to streamline workflows and ensure brand alignment
- Identify opportunities to build new triggers and automations using data to gain buy in and launch experiments
- Maintain a rigorous focus on A/B testing and statistical analysis to improve engagement metrics
- Own reporting of CRM performance to key stakeholders, translating data into actionable insights
Requirements
- 5+ years of dedicated CRM experience within the Tech or E commerce sectors
- 2+ years of proven experience managing and developing a high performing team
- CRM deployment experience (Braze experience preferred)
- HTML familiarity and SQL knowledge a bonus
- Strong grounding in statistical analysis techniques and A/B testing methodologies
- Bachelor’s Degree in Engineering, Marketing, Business, or a related field
Full Job Posting
Role Overview
- As the Senior CRM Manager for the Middle East, you will focus on spearheading global strategic initiatives and supporting local marketing campaigns
- Managing a team of three, you will strategically align the regional CRM calendar with our biggest priorities alongside seasonal, vertical, and brand campaigns
- You’ll have end to end ownership of setting up all promotions, from creation in internal systems to sending customers email, push and WhatsApp
What You’ll Do
- Campaign Ownership: Oversee end to end planning, execution, targeting, measurement, and optimization of all regional CRM campaigns across email, push notifications, and WhatsApp
- Calendar Strategy: Collaborate with Restaurant Marketing, New Verticals Marketing, and Commercial teams to design a high impact CRM calendar
- Team Leadership: Guide and mentor a team of 3 direct reports, establishing clear performance targets and development paths
- Cross Functional Collaboration: Partner with local marketing, central marketing, and creative studio teams to streamline workflows and ensure brand alignment
- Ideate and execute: Identify opportunities to build new triggers and automations using data to gain buy in and launch experiments
- Data & Analytics: Maintain a rigorous focus on A/B testing and statistical analysis to constantly improve engagement metrics
- Stakeholder Reporting: Own reporting of CRM performance to key stakeholders, translating complex data into actionable commercial insights
What You’ll Need (Requirements)
- Experience: 5+ years of dedicated CRM experience within the Tech or E commerce sectors
- People Management: 2+ years of proven experience managing and developing a high performing team
- Technical Expertise: CRM deployment experience (Braze experience preferred), HTML familiarity, SQL knowledge a bonus, and data visualisation tools (Looker experience preferred)
- Channel Proficiency: Proven track record of building and scaling multi channel communication strategies across Email, Push Notifications, and WhatsApp
- Analytical Skills: Strong grounding in statistical analysis techniques, A/B testing methodologies, and experience utilizing data visualization tools
- Commercial Acumen: A solid understanding of business KPIs, ensuring CRM activities directly drive customer lifetime value
- Soft Skills: Exceptional project management, people management, communication, and stakeholder management skills
- Education: Bachelor’s Degree in Engineering, Marketing, Business, or a related field
Why Deliveroo?
- We are a small team, with very large impact, looking to answer some of the most interesting questions out there
- We move fast, we're always looking for new ideas and we're very transparent about the decisions we make
Workplace & Diversity
- At Deliveroo we know that people are the heart of the business and we prioritise their welfare
- We offer multiple great benefits in areas including health, family, finance, community, convenience, growth and relocation
- We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at TALENTMATE
Principal Integration Technician Avionics
Abu Dhabi, UAE
A Principal Avionics Integration Technician is needed for a high-security environment in Abu Dhabi, supporting ground and flight tests for UAVs. The role requires hands-on experience with avionics diagnostic equipment, t
Teacher - Emirates British Nursery
Dubai, UAE
Emirates British Nursery in Dubai is hiring a Teacher for September 2026 classes, following the Early Years Foundation Stage framework. Candidates need a university degree in Early Childhood/Education or a high school di
MiniBar Refreshment CtrAttd-Ld
Abu Dhabi, UAE
The employer is seeking a Lead Mini Bar Refreshment Center Attendant to oversee the team and ensure positive guest experiences. The role involves inventory management, restocking, and maintaining cleanliness of refreshme
Concierge Agent - W Residences Spanish Russian Italian Speaker
Dubai, UAE
TALENTMATE is hiring a Concierge Agent for W Residences in Dubai. The role involves responding to residence owners' and guests' requests, providing information about the property and surrounding area, and ensuring high s
Operational Risk Analyst UAE National
Dubai, UAE
TALENTMATE is hiring an Operational Risk Analyst (UAE National) for a retail banking role in Dubai. The position involves acting as the Retail Banking Risk Partner, managing operational risk frameworks, conducting RCSAs,
GCC IandM Engineering Project Manager
Abu Dhabi, UAE
RINA is seeking a GCC I&M Engineering Project Manager to lead projects in Abu Dhabi. The role involves managing scope, budget, and resources while coordinating with clients and internal teams. Candidates need a Master's
Projects Interface Manager - UZ Brownfield Offshore Water Injection Project
Abu Dhabi, UAE
KBR is seeking a Projects Interface Manager for an offshore water injection brownfield project in Abu Dhabi, with relocation to Spain. The role manages all project interfaces between offshore/onshore facilities, operatio
People Systems And Payroll
Dubai, UAE
We are looking for a People Systems & Payroll Specialist to own HRIS administration and payroll coordination across multiple countries. You will manage Deel as the group HRIS, build reports, and ensure payroll accuracy.
Principal Integration Technician Avionics
Abu Dhabi, UAE
Teacher - Emirates British Nursery
Dubai, UAE
MiniBar Refreshment CtrAttd-Ld
Abu Dhabi, UAE
Concierge Agent - W Residences Spanish Russian Italian Speaker
Dubai, UAE
Operational Risk Analyst UAE National
Dubai, UAE
GCC IandM Engineering Project Manager
Abu Dhabi, UAE
Projects Interface Manager - UZ Brownfield Offshore Water Injection Project
Abu Dhabi, UAE
People Systems And Payroll
Dubai, UAE