Senior Creative Strategist, Twitch Brand Partnership Studio
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Key skills for this role
About the Role
Drive creative strategy and execution for brand partnerships on Twitch, leveraging technology and community insights to engage Middle Eastern audiences.
Key Skills for This Role
Responsibilities
- Respond to client RFPs with compelling proposals that serve the brand's needs while leveraging Twitch's platform, products, and talent
- Attend client meetings, pitches, and collaborative work sessions to translate, educate, and advocate for Twitch to advertising clients
- Help articulate high concept ideas and proposals to sellers, media agencies, and clients
- Conceptualize campaigns in a fast paced, collaborative environment while juggling multiple projects
- Identify advertiser vertical needs and content gaps and create proactive packages
- Build expertise in and leverage the Middle East Twitch creator ecosystem to inform strategy and campaign development
- Ensure that all concepts delivered meet Amazon's highest quality standards
Requirements
- Bachelor's degree
- Experience in driving compelling creative strategy and execution at an agency or in house creative team
Full Job Posting
Overview
- The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch.
- Reporting to the Regional Head of BPS, the Senior Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Dubai office.
- As the sole Creative Strategist in the Middle East, this role carries elevated visibility and responsibility, serving as the creative voice for BPS across the entire region.
- The Senior Creative Strategist will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers across the Middle East in a meaningful way.
Key Job Responsibilities
- Respond to client RFPs with compelling proposals that serve the brand's needs while leveraging the best of Twitch's platform, products, and talent.
- Attend client meetings, pitches, and collaborative work sessions to translate, educate, and advocate for Twitch to advertising clients across the Middle East.
- Help articulate high concept ideas and proposals to sellers, media agencies, and clients to ensure they are effectively communicated.
- Conceptualize campaigns in a fast paced, collaborative environment while juggling multiple projects with multiple stakeholders.
- Identify advertiser vertical needs and content gaps and create proactive packages to address them.
- Build expertise in and leverage the Middle East Twitch creator ecosystem to inform strategy and campaign development.
- Ensure that all concepts delivered meet Amazon's highest quality standards.
About the Team
- BPS is Amazon's in house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.
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