Senior Copywriter
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Key skills for this role
About the Role
Publicis Groupe Middle East seeks a Senior Arabic Copywriter to create compelling concepts and copy for advertising campaigns. The role involves crafting communication pieces across various mediums, mentoring junior copywriters, and collaborating with creative teams.
Key Skills for This Role
Responsibilities
- Write texts (e.g. copy, product descriptions), proofread, and edit content
- Develop creative concepts for marketing materials and campaigns in partnership with an Art Director
- Take briefs, craft succinct and effective copy, and interpret brand tone of voice
- Develop and execute strategically sound creative for cross channel initiatives
- Present work persuasively to clients and internally
- Research competitors and industry to provide insight into trends
- Mentor junior copywriters
Requirements
- At least 5 years of experience in concept creation
- Mastery in developing Arabic copy for large cross channel initiatives
- Bachelor's Degree in appropriate field of study
- Experience in client interaction and presenting work
- Strong conceptualization and smart thinking skills
- Exceptional conceptual and design skills with a robust portfolio
Full Job Posting
Company Description
- Leo Burnett is a communications agency powered by its HumanKind operating system, part of Publicis Communications.
- Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees.
Overview
- The Senior Arabic Copywriter creates compelling concepts and copy in Arabic for advertising campaigns.
- Handles projects from concept to final execution, overseeing and mentoring junior copywriters.
- Partners with creative leaders to contribute actionable and thought provoking ideas.
- Juggles multiple projects, prioritizes, and meets deadlines.
Responsibilities
- Writing texts (e.g. copy, product descriptions), proofreading, and content editing.
- Ensuring consistency of prepared content.
- Works with an Art Director to develop creative concepts for marketing materials and campaigns.
- Understands all channels in the 1:1 marketing space.
- Understands data intelligence to achieve communication challenges.
- Makes conceptual and strategic decisions across various clients and industries.
- Experienced in taking briefs, crafting copy, and interpreting brand tone of voice.
- Develops and executes strategically sound creative for cross channel initiatives.
- Persuasively presents internally and to clients.
- Actively listens to understand ask, client feedback, and internal feedback.
- Ensures communications are produced to highest standards of accuracy and quality control.
- Delivers fresh ideas while working with existing brand voice and tone.
Qualifications
- Saudi National.
- At least 5 years of experience in concept creation.
- Mastery in developing Arabic copy for large cross channel initiatives.
- Bachelor's Degree in appropriate field of study.
- Personality to develop thriving client relations and lead creative presentations.
- Strong conceptualization and smart thinking skills.
- Energy, sense of humor, and open curious mind.
- Exceptional conceptual and design skills with a robust portfolio.
- Knack for strategic brainstorming, campaign development, creative brief development and execution.
Additional Information
- R 4511P 5113
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