Senior Conversion Rate Analyst

Who we're looking for

You'll thrive in this role if you're naturally curious, commercially minded and passionate about understanding customer behaviour.

You enjoy solving complex business problems with data and are confident influencing stakeholders through evidence rather than opinion.

We're looking for someone who brings:

• Significant experience in a Senior Digital Analytics, Conversion Rate Optimisation or Ecommerce Analytics role.
• Expert-level hands-on experience with Google Analytics 4, including event models, user journeys, custom reporting and conversion measurement.
• Advanced SQL skills with the ability to interrogate large datasets, build reusable queries and uncover commercially valuable insights.
• Extensive experience analysing digital conversion funnels and diagnosing customer drop-off across complex ecommerce journeys.
• Strong understanding of digital marketing channels, attribution and customer acquisition performance.
• Experience supporting experimentation and A/B testing programmes, including statistical interpretation and commercial evaluation.
• Exceptional communication skills with the ability to present complex analysis through clear, impactful data storytelling for both technical and non-technical audiences.
• Strong commercial acumen with a proven track record of influencing decisions that improve revenue, conversion or customer experience.
• Excellent stakeholder management skills, with experience working across Product, Marketing, Commercial and Technology teams.
• A proactive, collaborative approach with the confidence to work independently while influencing multiple teams and priorities.
• An interest in emerging AI technologies and a proven ability to identify and apply AI-driven solutions that enhance digital analytics, customer insight and commercial decision-making.

It will be a bonus if you have:

• Experience working in travel, ecommerce or another high-volume digital consumer business.
• Knowledge of BigQuery or other cloud-based data warehouses.
• Experience building dashboards and visualisations using Power BI, Tableau or Looker Studio.
• Experience working across multiple international markets and brands.

How you'll make an impact

• Increase online booking conversion through data-driven optimisation.
• Identify high-value commercial opportunities across the customer journey.
• Improve understanding of customer behaviour across Awaze's digital ecosystem.
• Enable faster, better commercial decisions through trusted analytics and actionable insight.
• Build confidence in conversion reporting and digital performance measurement.
• Help establish a culture where decisions are driven by customer behaviour and evidence.
• Deliver measurable improvements in revenue, conversion rate and customer experience across our brands.

Why you'll want to work at Awaze

We offer a versatile position in a strong professional and social environment – one you'll have the opportunity to influence and help shape.

You'll be part of an international company that invests in the future and join a dynamic, fast-paced department with skilled and committed colleagues who support each other.

We're a people-first business – and we know that our success starts with our teams.

Here's a glimpse of what you'll enjoy:

• Generous discounts on holidays across our brands.
• Flexible hybrid working – with the autonomy to work how you work best.
• Real opportunities to grow, learn and shape your role, with career progression both vertically and horizontally across countries and functions.
• Exposure to large-scale digital datasets and sophisticated ecommerce challenges.
• The opportunity to influence strategic decisions using data and insight.

About Awaze Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes.

With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region.

Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe.

As travel continues to evolve, we are focused on what comes next.

We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance.

By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people.

Worth knowing

We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you enjoy a mix of office and remote work in a fast-paced, collaborative environment.

What’s next?

If this sounds like the right next step for you, hit “Apply” and follow the instructions to submit your application.

We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration.

You’ll hear from us shortly after we’ve reviewed your application.

We’re committed to running an inclusive and accessible recruitment process.

All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we’re happy to accommodate.