Senior Content Creator & Brand Strategist
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Key skills for this role
About the Role
Kreata Global is looking for a Senior Content Creator & Brand Strategist to lead content strategy for multiple brands across social platforms. The ideal candidate has 5-7+ years of agency experience, strong copywriting skills, and deep understanding of the UAE/GCC market.
Key Skills for This Role
Responsibilities
- Develop and own content strategies for multiple brand accounts across Instagram, TikTok, YouTube Shorts, and other platforms
- Lead monthly and quarterly content calendars aligned to brand objectives and campaign briefs
- Ideate and conceptualise original content formats — reels, carousels, stories, short form video
- Write compelling copy and captions that are on brand, platform native, and conversion aware
- Actively contribute to new business pitches — developing content strategies, creative concepts, and platform recommendations
- Collaborate with design, production, and performance teams to bring ideas to life end to end
- Present content strategies and creative directions to clients with clarity and confidence
- Stay ahead of platform trends, algorithm shifts, and cultural moments
- Provide creative direction on shoots and content production sessions
- Analyse content performance and iterate strategies based on insights and data
Requirements
- 5 to 7+ years of experience in content creation, brand strategy, or social media
- Agency experience is a must
- Strong portfolio showcasing brand work across social media platforms
- Deep understanding of the UAE/GCC market, consumer behaviour, and cultural nuances
- Proficiency in short form video content and reels first thinking
- Excellent copywriting skills in English
Full Job Posting
Role Description
- We are looking for a Senior Content Creator & Brand Strategist to join our team in Dubai.
- This is a creative leadership role for someone who thinks in stories, speaks in content, and can translate brand thinking into scroll stopping execution across social platforms.
- You’ll own the content strategy for multiple brands, drive ideation, and be hands on with production — from concept to caption.
Key Responsibilities
- Develop and own content strategies for multiple brand accounts across Instagram, TikTok, YouTube Shorts, and other relevant platforms.
- Lead monthly and quarterly content calendars aligned to brand objectives and campaign briefs.
- Ideate and conceptualise original content formats — reels, carousels, stories, short form video — tailored to each brand’s tone and audience.
- Write compelling copy and captions that are on brand, platform native, and conversion aware.
- Actively contribute to new business pitches — developing content strategies, creative concepts, and platform recommendations as part of agency proposals.
- Collaborate with the business development team to craft pitch narratives that are insight led and creatively differentiated.
- Collaborate with the design, production, and performance teams to bring ideas to life end to end.
- Present content strategies and creative directions to clients with clarity and confidence.
- Stay ahead of platform trends, algorithm shifts, and cultural moments relevant to our brand categories.
- Provide creative direction on shoots and content production sessions.
- Analyse content performance and iterate strategies based on insights and data.
What We’re Looking For
- 5 to 7+ years of experience in content creation, brand strategy, or social media.
- Agency experience is a must — candidates from in house or brand side only will not be considered.
- A strong portfolio showcasing brand work across social media platforms.
- Deep understanding of the UAE/GCC market, consumer behaviour, and cultural nuances.
- Proficiency in short form video content and reels first thinking.
- Excellent copywriting skills in English (Arabic is a plus).
- Experience working across FMCG, F&B, lifestyle, or similar brand categories preferred.
- Comfortable presenting ideas to clients and managing feedback cycles.
- Self driven, collaborative, and able to manage multiple brands simultaneously.
Why Join Us
- Work on a diverse portfolio of regional and international brands.
- Be part of a fast moving, creative team in the heart of Dubai.
- Ownership over real brand outcomes — not just execution.
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