paycor
Senior Comms Strategist
Mythic
Charlotte, USA
Full-time
Senior Level
Hybrid
Discovered 1 weeks ago
Free
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- Build the ecosystem: develop media plans and channel strategies that deliver impact
- Orchestrate attention advantages: collaborate with creatives to co-author memorable disruptive campaigns that clearly understand how a creative idea travels across platforms, subcultures, and communities
- Co-write platform briefs that give creatives permission to think beyond the 30-second spot and unlock innovative uses of a channel
- Cultural & Audience Deep-Dives: use a mix of qualitative and quantitative research to mine for audience truths, tensions, and media usage to inform where and when brands should show up.
- Measure Impact: Clearly define success metrics and build measurement frameworks that demonstrate how media and creative actually move the needle.
- Insatiably curious to ask questions that help deeply understand communities, a client’s business/vertical, and how advertising ecosystems work
- Always a work in progress, committed to starting from a place of discovery, never afraid to unlearn stale assumptions, and advocate for finding and fueling the unexpected
- A lateral thinker: someone who can clearly see connections between seemingly disparate data points and cultural trends that others miss.
- A distiller with the ability to clearly synthesize research and context into clear actionable insights and comprehensive plans that are sophisticated yet simple to understand.
- Relentlessly collaborative and interpersonal savvy, to build bridges and rapport across disciplines, with clients and key vendors.
- A self-starter: confident to build independently and compel teams/clients with clear perspective
- Thoughtful to nurture a culture of shared learning and support, mentorship that encourages others, and natural leadership that inspires teams.
- Meticulous attention to detail and follow-through to ensure highest quality of execution and see delivery through completion
- Inventive: to identify ways to scale our thinking, processes, and train others.
- At least 5 years of strategy or media experience at an advertising agency
- Strong understanding and experience with paid media, media planning, and connections strategy
- Deep fluency across the media landscape and proficiency using research tools and analytical suites.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience
- Sedentary work that primarily involves prolonged periods of sitting at a desk
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