Senior Client Partner, B2C

Develop and execute strategies to generate significant advertising, sponsorship, and partnership revenue from leading B2C brands and global advertising agencies.

Build, manage, and continuously expand a robust pipeline of new business opportunities across priority consumer categories, including automotive, entertainment and streaming, retail, travel and hospitality, financial services, lifestyle, wellness, and consumer technology.

Own the full sales lifecycle, from prospecting and opportunity identification through needs assessment, solution development, proposal, negotiation, contracting, and partnership renewal or expansion.

Develop integrated, multi-platform marketing programs incorporating SHRM’s digital media, newsletters, podcasts, video, branded content, research, and thought leadership.

Consistently achieve or exceed established revenue goals while building a sustainable pipeline of short- and long-term partnership opportunities.

Pursue and secure high-value, multi-year partnerships that expand SHRM’s relationships with strategic brands and agencies.

Develop innovative sponsorship and advertising solutions that connect consumer brands with SHRM’s influential audience through content, thought leadership, digital media, research, and experiential activations.

Translate client business and marketing objectives into customized partnership strategies that leverage SHRM’s unique audience, brand, content, and platform capabilities.

Partner cross-functionally with marketing, content, events, research, digital, product, finance, legal, and other internal stakeholders to develop and execute integrated client solutions.

Identify and develop first-to-market concepts and emerging partnership models that differentiate SHRM within the advertising and sponsorship marketplace.

Use audience intelligence, market research, performance data, and industry insights to develop compelling business cases and demonstrate the value of client investment.

Identify opportunities to expand successful partnerships across platforms, audiences, programs, and contract periods.

Develop and maintain senior-level relationships with CMOs, senior brand marketers, media executives, agency leaders, and other key decision-makers.

Leverage an established network of brand and agency relationships to accelerate SHRM’s entry and growth within the B2C advertising marketplace.

Navigate complex agency and client structures, including media, creative, strategy, experiential, and integrated marketing teams.

Build relationships across major agency holding companies and leading independent agencies.

Serve as a trusted strategic advisor to clients, bringing forward insights, ideas, and solutions that address evolving brand and marketing priorities.

Represent SHRM professionally in client meetings, agency presentations, industry events, conferences, and other external forums.

Help define and execute SHRM’s B2C advertising and sponsorship go-to-market strategy, including priority industries, target accounts, agency relationships, partnership models, and revenue opportunities.

Assess market trends, advertiser priorities, competitive activity, and emerging media opportunities to inform sales and product strategy.

Provide market intelligence and client feedback to internal stakeholders to inform the development and evolution of advertising products, sponsorship offerings, and commercial capabilities.

Identify opportunities to monetize SHRM’s differentiated audience of senior business leaders, executives, entrepreneurs, small business owners, and high-income households.

Partner with internal teams to develop scalable offerings while balancing the need for customized, high-value client solutions.

Serve as a subject-matter resource on consumer advertising trends, agency dynamics, sponsorship models, and emerging opportunities within the modern media ecosystem.

Ten (10) or more years of progressively responsible experience in media sales, advertising partnerships, integrated marketing, brand partnerships, sponsorship sales, or a related revenue-generating field.

Demonstrated success developing and closing significant advertising and sponsorship partnerships, including seven-figure revenue opportunities.

Proven experience selling integrated marketing and advertising solutions to major consumer brands and global advertising agencies.

Established experience developing and maintaining relationships with senior marketing executives, brand leaders, and agency decision-makers.

Experience working with major agency holding companies and leading independent agencies.

Demonstrated experience securing brand and performance marketing budgets across consumer sectors such as automotive, entertainment and streaming, retail and consumer products, travel and hospitality, financial services, and consumer technology.

Experience developing new markets, revenue streams, advertising products, client categories, or strategic partnership opportunities preferred.

Fully Remote: Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m.

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The hiring range for this position is $98,000 to $100,000plus commission. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, & open leave.