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Senior Analyst, Marketing Insights & Analytics
Mackenzie Investments
Greater Toronto Area, CAN
Full Time
Senior
Hybrid
4 days ago
Marketing AnalyticsSQLTableauLookerData VisualizationCampaign Measurement
Free
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Marketing AnalyticsSQLTableau
About the Role
Mackenzie Investments is seeking a Senior Analyst, Marketing Insights & Analytics to lead data analytics, dashboard development, and marketing performance measurement. The role requires 3+ years of marketing analytics experience, advanced SQL proficiency, and expertise in BI tools like Tableau or Looker.
Key Skills for This Role
Marketing AnalyticsSQLTableauLookerData VisualizationCampaign Measurement
Responsibilities
- Lead data analysis, extracting highly actionable insights from complex marketing datasets.
- Develop and deliver comprehensive performance summaries and compelling narratives to marketing stakeholders, including senior leadership.
- Champion the implementation and leveraging of AI tools within marketing analytics workflows to drive operational efficiencies.
- Architect and design a robust, scalable reporting ecosystem; build, maintain and optimize automated, interactive marketing dashboards.
- Lead the development and evolution of measurement frameworks to track performance across paid, earned, and owned channels.
- Own end to end campaign analysis, translating findings into data driven recommendations for optimization and growth.
- Analyze behavioral and transactional trends to develop audience segmentation for personalization.
- Support marketing technology teams with A/B testing, optimization strategies, and broader campaign improvements.
- Establish and enforce marketing data governance standards, including tagging frameworks, to ensure accurate attribution and reporting.
- Provide recommendations on advanced data modelling approaches (e.g., attribution modelling, marketing mix modelling) in collaboration with data science teams.
Requirements
- Bachelor's or Master’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field.
- 3+ years of experience in marketing analytics or business intelligence, with a strong focus on digital and performance marketing.
- Exceptional analytical problem solving skills to turn raw data into strategic insights and compelling narratives.
- Proven experience developing campaign measurement plans, implementing measurement and KPI frameworks, and providing analytical leadership on marketing strategies and campaigns.
- Advanced technical proficiency in SQL for data extraction and manipulation.
- Expertise in building complex, interactive dashboards using Tableau, Looker, or other BI platforms.
- Deep understanding of the media and marketing landscape (advertising, mass/digital/social media buying, research).
- Agility to manage multiple priorities and adapt quickly in a lean, fast paced environment.
- Comfort working with and integrating AI tools into analytical workflows.
Full Job Posting
Job Description
- Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset management partner for Canadian financial advisors and their clients.
- The Senior Analyst, Marketing Insights & Analytics is responsible for leading and delivering high impact insights through data analytics, dashboard development, advanced analytics, and marketing performance measurement.
Responsibilities Include
- Insights Development: Lead data analysis, extracting highly actionable insights from complex marketing datasets. Develop and deliver comprehensive performance summaries and compelling narratives to marketing stakeholders, including senior leadership.
- AI Enablement & Workflow Automation: Champion the implementation and leveraging of AI tools within marketing analytics workflows to drive operational efficiencies, enhance data analysis, and accelerate the identification of actionable insights.
- Reporting Ecosystem Design & Visualization: Architect and design a robust, scalable reporting ecosystem. Build, maintain and optimize automated, interactive marketing dashboards to continuously monitor cross channel marketing performance.
- Strategic Measurement & Campaign Optimization: Lead the development and evolution of measurement frameworks to track performance across paid, earned, and owned channels. Own end to end campaign analysis, translating findings into data driven recommendations for optimization and growth.
- Audience Management & Optimization: Analyze behavioral and transactional trends to develop audience segmentation for personalization. Support marketing technology teams with A/B testing, optimization strategies, and broader campaign improvements.
- Data Governance & Advanced Analytics: Establish and enforce marketing data governance standards, including tagging frameworks, to ensure accurate attribution and reporting. Provide recommendations on advanced data modelling approaches (e.g., attribution modelling, marketing mix modelling) in collabo
Qualifications
- Bachelor's or Master’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field.
- 3+ years of experience in marketing analytics or business intelligence, with a strong focus on digital and performance marketing.
- Exceptional analytical problem solving skills to turn raw data into strategic insights and compelling narratives.
- Proven experience developing campaign measurement plans, implementing measurement and KPI frameworks, and providing analytical leadership on marketing strategies and campaigns.
- Advanced technical proficiency in SQL for data extraction and manipulation.
- Expertise in building complex, interactive dashboards using Tableau, Looker, or other BI platforms to monitor performance and maximize effectiveness.
- Deep understanding of the media and marketing landscape (advertising, mass/digital/social media buying, research), with the ability to determine appropriate channels based on business objectives.
- Agility to manage multiple priorities and adapt quickly in a lean, fast paced environment.
- Comfort working with and integrating AI tools into analytical workflows.
Benefits
- The expected annual base salary range for this role is CAD 65,500 91,000.
- Competitive compensation & recognition: competitive base salary, performance weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component.
- Employee benefits & insurance: competitive health and dental coverage, flexible plan for you and your family and short term & long term disability plans.
- Retirement savings programs: voluntary Group RRSP enrolment with employer matching component.
- Work life balance: paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.
- Inclusive culture and diversity: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups.
Work Location
- Hybrid work environment: three days a week in the office.
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