Senior Analyst, Marketing Insights & Analytics
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
IG Wealth Management seeks a Senior Analyst, Marketing Insights & Analytics to lead data-driven insights, dashboard development, and marketing performance measurement. The role requires advanced SQL, Tableau, and strong analytical skills to optimize marketing strategies and drive business decisions.
Key Skills for This Role
Responsibilities
- Lead data analysis and extract actionable insights from complex marketing datasets
- Champion AI enablement and workflow automation within marketing analytics
- Architect and maintain automated, interactive marketing dashboards
- Develop measurement frameworks and own end to end campaign analysis
- Analyze behavioral and transactional trends for audience segmentation and personalization
- Establish and enforce marketing data governance standards
Requirements
- Bachelor's or Master’s degree in Marketing, Business Analytics, Statistics, Computer Science, or related field
- 3+ years of experience in marketing analytics or business intelligence
- Advanced technical proficiency in SQL
- Expertise in building complex, interactive dashboards using Tableau, Looker, or other BI platforms
- Deep understanding of media and marketing landscape
- Agility to manage multiple priorities in a fast paced environment
- Comfort working with and integrating AI tools into analytical workflows
Full Job Posting
Overview
- IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately CAD 310 billion in assets.
- IG Wealth Management is recognized as one of Manitoba’s Top Employers, Canada’s Top 100 Employers, and Best Diversity Employers.
- The Senior Analyst, Marketing Insights & Analytics leads and delivers high impact insights through data analytics, dashboard development, and marketing performance measurement.
Responsibilities
- Lead data analysis, extracting highly actionable insights from complex marketing datasets.
- Champion the implementation and leveraging of AI tools within marketing analytics workflows.
- Architect and design a robust, scalable reporting ecosystem with automated, interactive dashboards.
- Lead the development and evolution of measurement frameworks for paid, earned, and owned channels.
- Analyze behavioral and transactional trends to develop audience segmentation for personalization.
- Establish and enforce marketing data governance standards, including tagging frameworks.
Qualifications
- Bachelor's or Master’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field.
- 3+ years of experience in marketing analytics or business intelligence.
- Advanced technical proficiency in SQL for data extraction and manipulation.
- Expertise in building complex, interactive dashboards using Tableau, Looker, or other BI platforms.
- Deep understanding of the media and marketing landscape.
- Agility to manage multiple priorities and adapt quickly in a lean, fast paced environment.
Benefits
- Competitive base salary, performance weighted bonus, education/career support, Employee Share Purchase Plan.
- Competitive health and dental coverage, flexible plan, short term & long term disability plans.
- Voluntary Defined Contribution Pension Plan.
- Paid volunteer days, competitive time off including 10 wellness days, WorkPerks discount program, hybrid & flex work arrangements.
- Inclusive culture with Business Resource Groups.
Compensation
- Expected annual base salary range: CAD 65,500 91,000.
- Eligible for annual short term incentive.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at IG Wealth Management
Senior Manager, Talent Acquisition
Toronto, CAN
IG Wealth Management is seeking a Senior Manager, Talent Acquisition to lead recruitment strategy for Asset Management and Technology portfolios. This role balances hands-on recruitment leadership, people leadership, and
Manager, Private Asset Operations & Analytics - Winnipeg, Toronto
Toronto, CAN
IG Wealth Management is seeking a Manager for Private Asset Operations & Analytics to oversee operational infrastructure, governance, and reporting for private markets. You will manage pacing models, cash flow forecastin
Senior Manager, AI & Advanced Analytics
Toronto, CAN
IG Wealth Management is seeking a Senior Manager, AI & Advanced Analytics to design and build analytics and AI-enabled solutions for internal audit and risk management. The role requires 7-10 years of experience in data