Senior Analyst/ Associate Manager, Marketing Strategy (Bangkok based/ Relocation provided)
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Key skills for this role
About the Role
Agoda is hiring a Senior Analyst/Associate Manager for Marketing Strategy, based in Bangkok with relocation provided. The role involves data-driven marketing, campaign optimization, modeling, and reporting.
Key Skills for This Role
Responsibilities
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines
- Adapt to new product features and roll out changes from successful tests
- Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques
- Liaise with product teams on implementation roadmap
- Build dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
Requirements
- Bachelor's degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, business or science)
- Excellent verbal and written communication skills in English
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity or strategy/business for a fast growing global tech company
- Experience in one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL) and visualization tools (e.g., Tableau, Power BI)
- Ability to move fast and be efficient, making decisions on objective evidence
- Innate desire to take ownership, make an impact and influence outcomes
- Excellent organizational skills, attention to detail and ability to work independently
- Experience in digital marketing or ecommerce preferred
- Experience with A/B testing and other testing metrics preferred
Full Job Posting
About the Role
- The Marketing team at Agoda is highly data driven and focused on developing at scale, measurable marketing programs to improve customer lifetime value.
- There are multiple analyst roles within the marketing team across different marketing channels; scope varies by channel.
Example Responsibilities
- Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines.
- Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g., understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap.
- Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders.
What You’ll Need to Succeed
- Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science).
- Excellent verbal and written communication skills in English.
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity or strategy/business for a fast growing global tech company.
- Experience in one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL and visualization tools, e.g. Tableau, Power BI.
- Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel.
- Innate desire to take ownership, make an impact and influence outcomes.
- Excellent organizational skills, attention to detail and ability to work independently.
It’s Great If You Have
- Experience in digital marketing or ecommerce.
- Experience with A/B testing and other testing metrics.
- Strong presentation and negotiation skills.
- Skills that foster collaboration and team spirit.
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