Senior Analyst Associate Manager Marketing Strategy Bangkok Based Relocation Provided
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Key skills for this role
About the Role
Agoda is seeking a data-driven marketing analyst to join their team in Abu Dhabi. The role involves optimizing campaign performance, building predictive models, and delivering insights to improve customer lifetime value.
Key Skills for This Role
Responsibilities
- Experiment with ads/campaign structures and bidding/pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines
- Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques
- Build dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
Requirements
- Bachelor's degree or higher in a quantitative subject (computer science, mathematics, engineering, business, or science)
- Excellent verbal and written communication skills in English
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity, or strategy/business for a fast growing global tech company
- Experience in one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL) and visualization tools (e.g., Tableau, Power BI)
- Ability to move fast and be efficient, making decisions on objective evidence
- Innate desire to take ownership, make an impact and influence outcomes
- Excellent organizational skills, attention to detail and ability to work independently
Full Job Posting
About Agoda
- Agoda is part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries.
- The Marketing team is highly data driven and focused on developing at scale, measurable marketing programs.
Role
- Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding/pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines.
- Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques.
- Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders.
What you’ll Need to Succeed
- Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science).
- Excellent verbal and written communication skills in English.
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity or strategy/business for a fast growing global tech company.
- Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI.
- Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel.
- Innate desire to take ownership, make an impact and influence outcomes.
- Excellent organizational skills, attention to detail and ability to work independently.
It’s great if you have
- Experience in digital marketing or ecommerce.
- Experience with A/B testing and other testing metrics.
- Strong presentation and negotiation skills.
- Skills that foster collaboration and team spirit.
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