SEM Lead

What You Will Do

• Monitor and optimize search campaign performance, ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes.
• Lead the implementation of paid search strategies, translating campaign activities into actionable business impacts for clients.
• Create detailed client reports, tracking key metrics, revenue, and paid search initiatives while providing actionable insights to improve performance.
• Analyze paid search data, turning insights into strategic recommendations that drive measurable results for clients.
• Manage relationships with search partners, ensuring strong collaboration and alignment on key initiatives.
• Plan and allocate monthly paid search budgets, ensuring efficient use of resources to achieve campaign goals.
• Collaborate across channels, aligning paid search strategies with broader marketing initiatives, including PR, social, and programmatic efforts.
• Drive adoption of PMG’s proprietary platform, Alli, working cross-functionally with internal teams to optimize its integration into paid search programs.
• Stay informed on SEM trends and changes, sharing insights with the team and integrating innovations into strategies.
• Lead a test-and-learn approach, driving continuous improvement in paid search strategies through experimentation and analysis.
• Mentor and train team members, sharing best practices and technical expertise while fostering their professional growth.
• What You Will Bring
• 4+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
• Advanced expertise in managing paid search campaigns on platforms like Google Ads and Microsoft Ads, delivering measurable results for clients.
• Proficiency in data analysis, budget management, and reporting to optimize performance and ensure efficient use of resources.
• Experience with testing frameworks, including A/B testing and creative experimentation, to drive campaign improvements.
• Strong skills in implementing advanced strategies, such as keyword expansion, audience segmentation, and bidding optimizations.