Programmatic Media Lead

What You Will Do

• Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction.
• Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
• Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
• Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
• Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
• Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
• Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
• Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
• Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.
• What You Will Bring
• 4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
• Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.