Segment - Product Marketing Specialist (B2C)
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Key skills for this role
About the Role
TASC Outsourcing seeks a Segment - Product Marketing Specialist (B2C) for a long-term role in Abu Dhabi. The specialist will develop and execute marketing strategies for key customer segments and product offerings, create compelling product positioning, and plan go-to-market strategies.
Key Skills for This Role
Responsibilities
- Develop and execute marketing strategies for key customer segments and product offerings
- Collaborate with Product and Business teams to understand product features, customer needs, and market opportunities
- Develop customer personas and identify opportunities to improve customer acquisition, engagement, and retention
- Create compelling product positioning, messaging, and value propositions tailored to different customer segments
- Ensure consistent product messaging across all marketing channels and customer touchpoints
- Plan and execute end to end go to market (GTM) strategies for new product launches, feature enhancements, and promotional campaigns
- Work closely with Digital Marketing teams to drive customer acquisition, engagement, and product adoption
- Partner with creative and content agencies to develop digital campaigns, landing pages, marketing collateral, and promotional assets
- Develop product presentations, product sheets, sales collateral, and messaging guides
- Conduct market research, competitor analysis, and customer insight studies
- Monitor campaign performance and product marketing initiatives, track key marketing KPIs
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3–6 years of experience in Product Marketing, Segment Marketing, Growth Marketing, or Consumer Marketing
- Hands on experience in B2C marketing for consumer facing digital products, fintech, digital payments, banking, e commerce, telecom, or mobile applications is highly preferred
- Proven experience leading product launches and go to market (GTM) initiatives
- Strong understanding of product positioning, customer segmentation, and lifecycle marketing
- Experience working with cross functional teams and external agencies
- Excellent communication, presentation, stakeholder management, and project management skills
Full Job Posting
Job Overview
- Job Title – Segment Product Marketing Specialist
- Type Long Term
- Work Location Abu Dhabi
- Salary Up to 12,000 AED
Key Responsibilities
- Develop and execute marketing strategies for key customer segments and product offerings.
- Collaborate with Product and Business teams to understand product features, customer needs, and market opportunities.
- Develop customer personas and identify opportunities to improve customer acquisition, engagement, and retention.
- Create compelling product positioning, messaging, and value propositions tailored to different customer segments.
- Ensure consistent product messaging across all marketing channels and customer touchpoints.
- Translate technical product capabilities into clear customer benefits.
- Plan and execute end to end go to market (GTM) strategies for new product launches, feature enhancements, and promotional campaigns.
- Work closely with Digital Marketing teams to drive customer acquisition, engagement, and product adoption.
- Coordinate integrated marketing campaigns aligned with business objectives.
- Partner with creative and content agencies to develop digital campaigns, landing pages, marketing collateral, and promotional assets.
- Prepare campaign briefs, review creative deliverables, and ensure alignment with brand guidelines and timelines.
- Collaborate effectively with Product, Sales, Business, Design, and Marketing teams.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–6 years of experience in Product Marketing, Segment Marketing, Growth Marketing, or Consumer Marketing.
- Hands on experience in B2C marketing for consumer facing digital products, fintech, digital payments, banking, e commerce, telecom, or mobile applications is highly preferred.
- Proven experience leading product launches and go to market (GTM) initiatives.
- Strong understanding of product positioning, customer segmentation, and lifecycle marketing.
- Experience working with cross functional teams and external agencies.
- Excellent communication, presentation, stakeholder management, and project management skills.
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