Search Engine Optimization Specialist
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Key skills for this role
About the Role
FansPass is seeking an SEO Specialist & Website Content Owner to own organic search presence and website content in Arabic and English. The role involves SEO strategy, content production, technical SEO, and keyword research.
Key Skills for This Role
Responsibilities
- Own SEO and all website content for FansPass end to end across Arabic and English
- Write, optimize, and maintain content across all page types
- Use AI tools to draft and scale content, then edit and refine
- Fact check every event detail against real inventory
- Ensure Arabic reads as natural Saudi/Gulf dialect
- Build and maintain scalable SEO optimized templates
- Own the FansPass SEO strategy and roadmap
- Map keywords to the right pages and set targets
- Decide what content to cover based on search demand and ticket sales potential
- Optimize titles, meta descriptions, headings, URL slugs, and internal linking
- Own on page visuals for SEO
- Run technical SEO including crawlability, indexing, site speed, Core Web Vitals, and structured data
Requirements
- 2–4+ years of hands on SEO experience with demonstrable traffic results
- Native level Arabic (Gulf/Saudi dialect) and fluent English
- Proven content writing ability
- Comfort using AI writing tools at scale
- Strong technical SEO knowledge (schema, hreflang, site speed, indexing)
- Data driven keyword research and on page optimization skills
- Proficiency in Google Search Console, Analytics, and Ahrefs or SEMrush
- A systems mindset to build scalable templates
- Passion for live entertainment and sports is a plus
- Bonus: SEO/content experience in ticketing, events, marketplace, or e commerce
Full Job Posting
Company Overview
- FansPass is Saudi Arabia’s leading licensed secondary ticketing marketplace for sport and entertainment across the MENA region.
What you’ll do
- Own SEO and all website content for FansPass end to end across Arabic and English.
- Write, optimise, and maintain content across every page type.
- Use AI tools to draft and scale content, then edit, fact check, and refine.
- Fact check every event detail against real inventory.
- Make sure all Arabic reads as natural Saudi/Gulf dialect.
- Build and maintain scalable, SEO optimised templates.
- Own the FansPass SEO strategy and roadmap.
- Map keywords to the right pages and set targets.
- Decide what to cover based on search demand and ticket sales potential.
- Optimise titles, meta descriptions, headings, URL slugs, and internal linking.
- Own on page visuals for SEO.
- Run technical SEO and implement structured data.
What you have
- 2–4+ years of hands on SEO experience with demonstrable traffic results.
- Native level Arabic (Gulf/Saudi dialect) and fluent English.
- Proven content writing ability.
- Comfort using AI writing tools at scale.
- Strong technical SEO knowledge.
- Data driven keyword research and on page optimisation skills.
- Proficiency in Google Search Console, Analytics, and Ahrefs or SEMrush.
- A systems mindset.
- A genuine passion for live entertainment and sports is a plus.
- Bonus points for experience in ticketing, events, marketplace, or e commerce.
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