Search Engine Optimization Analyst

The Search Engine Optimization (SEO) Analyst works in the office and is responsible for helping execute tasks related to Fisher Investments’ SEO and reputation management strategy. This includes reviewing content for alignment with assignment requirements, producing reports on the performance of SEO strategies, collecting data on FI and competitors’ websites, proposing refinement to strategies based on observed metrics, maintaining team documentation, and performing other duties as assigned to support our reputation management strategies.

• Manages a program to ensure the elements are completely and efficiently meeting the business requirements
• Manages all phases of various projects from envisioning through deployment
• Reports on project and program performance to LCCD and other management
• Identifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the department
• Coaches, mentors, and motivates junior team members
• Works onsite, under direct supervision, in a team-based and open office environment

Additional responsibilities may include:

• Perform keyword research and competitive analysis
• Prepare dashboards and regular reporting for management
• Coordinate off-page activities like influencer outreach
• Monitor and evaluate search results and performance across the major search channels
• Develops new reports for senior LCCD management
• Maintains specific documentation related to the firm’s SEO activities including, but not limited to, policies & procedures, test results, and project plans
• Communicates project updates and outcome to stakeholders outside the Reputation Team

• Bachelor’s degree or equivalent combination of education and experience required