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Scaled Business Growth

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Key skills for this role

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Lead marketing growth strategy across a large area and drive cross-team alignment.
Identify and size marketing opportunities to drive material business impact.
Design comprehensive, multi-channel marketing programs that accelerate outcomes across the funnel with a variety of audiences.
Execute on projects by working closely with Product, Sales, Data Science, and other partners.
Lead experimentation from designing tests to analyzing results that drive business impact.
Leverage AI and advanced analytics to accelerate business impact.

Bachelor's degree in a directly related field, or equivalent practical experience
8+ years of experience in growth marketing, digital marketing, marketing strategy, product growth, management consulting, or related field
7+ years of work experience in analytics - data extraction, querying, & interpretation with languages such as SQL including leveraging AI tooling
7+ years of experience developing and executing strategies to drive Marketing impact across multiple channels, combining quantitative analysis with qualitative customer insight to optimize performance and scale successful programs
Experience developing & leveraging audience understanding via quantitative methods (segmentation, behavioral analysis) and qualitative methods (customer research, market insight), and translating findings into full-funnel marketing strategies
Proficiency in quantitative analysis geared towards drawing actionable insights from complex datasets
Experience designing & executing experiments, interpreting results, and translating findings into decisions
Experience establishing KPIs, measurement frameworks, and attribution models, including incrementality and mixed media approaches, that connect marketing activities to business outcomes
Proficiency in leveraging AI tools to accelerate business outcomes (e.g., audience research, personalization, content development, marketing optimization, etc.)

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