Sales Support Analyst

The Sales Support Analyst will play a critical role in enabling sales success by delivering high-quality customer research, market intelligence, and analytical support. This role bridges sales, marketing, and product teams by translating customer and market insights into actionable sales strategies, account plans, and opportunity development.

This is an ideal role for a detail-oriented analyst who enjoys research, data synthesis, and supporting complex, technical sales cycles.

Conduct in-depth research on target customers, prospects, and strategic accounts across aerospace, defence, and advanced industrial markets

Analyse customer needs, buying behaviours, organizational structures, and competitive positioning

Develop customer profiles, personas, and account briefs to support sales outreach and opportunity planning

Monitor industry trends, competitor activity, and emerging market opportunities

Support sales teams with data-driven insights for account strategy, pipeline development, and deal prioritisation

Prepare sales intelligence materials including briefing documents, call prep summaries, and opportunity research

Analyse CRM data to identify trends, gaps, and opportunities within the sales pipeline

Track customer engagement, win/loss data, and feedback to inform continuous improvement

Partner with sales, marketing, and product teams to align customer insights with messaging and value propositions

Support proposal development by providing customer-specific insights and background research

Assist with market segmentation and go-to-market strategy development

Create and maintain dashboards, reports, and research repositories for ongoing sales use

Document findings clearly and concisely for both technical and non-technical audiences

Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field

2–4 years of experience in sales support, business analysis, market research, or a similar role

Strong research, analytical, and critical-thinking skills

Experience working with CRM systems (Salesforce or similar)

Excellent written and verbal communication skills

Ability to synthesise complex technical and market information into actionable insights

Experience in aerospace, defence, electrification, or advanced technology industries

Familiarity with B2B sales cycles and complex, high-value products

Proficiency in data analysis tools (Excel, Power BI, Tableau, or similar)

Experience supporting account-based selling or strategic sales initiatives

Curiosity-driven, detail-oriented research mindset

Strong organizational and prioritisation skills

Collaborative, proactive, and self-motivated

Comfortable working in a fast-paced, evolving environment