Sales Representative

Key Responsibilities

• Maintain and grow sales with existing welding and fabrication clients.
• Identify and proactively solicit new customers in industrial, commercial, and fabrication markets.
• Assess customer needs and assist in selecting appropriate welding machines, plasma cutters, consumables, and accessories.
• Present, demonstrate, and explain equipment features and capabilities—including MIG, TIG, Stick, Multiprocess welders, and CNC & handheld plasma cutting systems.
• Prepare quotations, negotiate pricing, and manage sales terms.
• Develop proposals, presentations, and material to highlight the benefits of equipment and services.
• Provide insight into product variations or configurations needed to match customer requirements.
• Troubleshoot basic equipment concerns and coordinate technical support when needed.
• Maintain up-to-date technical product knowledge across major brands (Miller, Lincoln, ESAB, Hobart, Hypertherm).
• Administer sales contracts, maintain CRM records, and report on sales activities and strategies.
• Monitor market conditions, competitor activity, and emerging trends in the welding and fabrication industry.
• Support project-based sales (welding packages, fleet upgrades, shop renovations, etc.).

Required Qualifications

• Minimum 5 years of sales experience in an industrial or technical environment.
• Excellent communication, listening, problem-solving, and negotiation skills.
• Customer-focused with the ability to build long-lasting relationships.
• High attention to detail, strong work ethic, and professional integrity.
• Proficiency in basic computer applications (Windows, Outlook).
• Valid driver’s license and access to a vehicle (or company vehicle).

Preferred Qualifications

• Prior experience selling Miller, Lincoln Electric, ESAB, Hobart, Hypertherm, or similar industrial equipment.
• Post-secondary education in a related field (welding, industrial technology, business, or similar) preferred.
• Strong technical understanding of welding processes (MIG/TIG/Stick), plasma cutting, and industrial fabrication equipment.
• Hands-on familiarity with welding equipment, shop fabrication environments, and consumables.
• Background in welding, industrial service, fabrication, or mechanical trades.

Working Conditions

What We Offer

• Competitive wages
• Health & Dental benefits
• Company pension plan
• Friendly, team-oriented work environment

How to Apply

• Please submit your resume and cover letter through Indeed. We look forward to hearing from you!
• Kristian Electric Ltd. 14236 121A Ave NW, Edmonton, AB Hours: Monday to Friday, 8:00am–4:30pm (Some overtime may be required)