Sales Operations Manager

State-Wise Cost Card & Value Chain Management

Develop, update, and manage granular cost cards for each state based on its unique Route-to-Consumer (RTC) policy, distributor margin structures, and commercial setups.

Conduct full state-wise value chain optimizations to accurately reflect active excise policies, import duties, and trade terms across diverse regulatory territories.

Maintain tight compliance and commercial spend integration with localized corporate and state regulations.

Pricing Architecture & Revenue Growth Management (RGM)

Formulate data-driven pricing recommendations, channel pack-price architectures (PPA), and discount management programs.

Oversee commercial net revenue management, evaluate competitive pricing maneuvers, and manage pricing structures relative to primary market competitors.

Act as the direct financial gatekeeper for customer-facing commercial investments, establishing robust ROI evaluation models for trade spends, promotion effectiveness, and regional marketing initiatives.

Strategic Planning & Resource Optimization

Drive financial planning recommendations that optimize product portfolio mixes and prioritize geographic expansions (e.g., maximizing premium portfolio presence across Priority 1 & Priority 2 focus cities).

Lead short- and long-term financial forecasting, scenario planning, and target-setting aligned with organizational milestones.

Collaborate closely with regional sales leads and commercial excellence teams to design trade spend controls and review quarterly regional business performance

Alcobev Industry Expertise: Mandatory, proven track record operating within the multi-layered Indian alcohol beverage landscape, demonstrating comprehensive familiarity with regional excise regulations, state distribution laws, and market-specific pricing sensitivities.