Sales Operation Manager

Partner with sales leadership to design and refine the enterprise CPG sales process, accounting for the complexity of longer, multi-stakeholder buying cycles involving manufacturers, brands, retailers, and category management teams; establish best practices in lead management, opportunity tracking, and pipeline optimization specific to CPG/retail buying dynamics

Own funnel hygiene practices and controls: ensure closed-won opportunities are reassigned to correct quota-bearing personnel prior to close; audit and monitor this as an ongoing governance function

Manage territory assignments and rebalancing across the North America sales team, incorporating new customer and prospect lists from Finance while maintaining equitable territory design

Oversee account and prospect ownership in cases of cross-segment overlap; execute account reassignment workflows during rep transitions with impact analysis and seamless handoffs

Represent Sales in Salesforce administration and CRM governance: manage renewal/auto-renewal workflows, opportunity team permissions, BDR access controls, and account ownership rules

Ensure consistent, accurate CRM data entry and adoption across the sales team; audit and close churn records to maintain data integrity

Maintain and audit account trading name/ownership rules to correctly route out-of-scope or misclassified accounts to appropriate placeholders or owners

Partner with the CRM platform team on system enhancements, troubleshooting, and support ticket resolution

Identify and implement process improvements to increase conversion rates and reduce sales cycle times across the North America region

Own and improve the structure and accessibility of the sales content ecosystem (Google Drive, HighSpot, or similar platforms) to ensure materials are current, organized, and discoverable

Coordinate creation of sales collateral tailored to CPG buyer personas: pitch decks, ROI case studies, competitive battle cards, proposal templates, and messaging frameworks

Collaborate with Marketing to align value proposition messaging across channels, ensuring consistency in how TELUS CG's solutions are positioned to the North America CPG market

Manage CRM integrations with TELUS CG platforms and adjacent sales tools (marketing automation, customer success, product usage data) to streamline workflows and data flow

Support opportunity creation workflows, including automated opportunity-owner and opportunity-team assignment logic

Maintain a central contract repository and support contract-related data needs for sales and cross-functional teams

Partner with Customer Success on account health tracking, CS coverage models, and related reporting

Partner with Marketing Ops to define and execute BDR and business development campaign processes, including event follow-up administration and lead-routing transitions; troubleshoot lead-to-MQL scoring and conversion discrepancies

Relay sales team feedback and customer insights to Product and Marketing to inform go-to-market strategy and roadmap priorities

4+ years of experience in sales operations, sales strategy, sales management, or related operations roles in SaaS, CPG/retail tech, or B2B enterprise software environments (this background is essential to success in this role)

Expert-level Salesforce proficiency, including reporting, workflow automation, opportunity and account management, data administration, and CRM governance best practices

Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights for sales and executive stakeholders; proficiency with SQL, Python, or advanced spreadsheet tools

Demonstrated expertise in process design and ownership: you can take ambiguous, cross-functional problems and design end-to-end solutions with minimal direction

Excellent written and verbal communication skills, with the ability to present data-driven recommendations to sales leadership and executive audiences; strong documentation and dashboard design capabilities

Detail-oriented and proactive mindset: you anticipate needs, identify process improvements independently, and take ownership of problems without prompting

Ability to thrive in matrixed environments where you partner across Sales, Product, Marketing, and Customer Success teams

Experience with sales forecasting, quota setting, territory management, and compensation management in regional or multi-account enterprise sales structures

Familiarity with sales engagement platforms (Outreach, SalesLoft) and content management platforms (HighSpot, Seismic)

Understanding of SaaS business metrics (CAC, LTV, churn) and CPG/retail industry dynamics (trade spend, category management, retail execution)

Experience managing complex Salesforce renewal/auto-renewal workflows and sophisticated account/opportunity ownership models

Bachelor's degree in Business, Marketing, Analytics, or related field

At TELUS Agriculture and Consumer Goods, we are dedicated to fostering an inclusive and supportive environment where all individuals can thrive. We value the unique perspectives and experiences that each person brings to our team and invite you to join us on our journey of growth and learning. Together, we aim to create a respectful and welcoming global community.

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