Sales Officer

Position Overview

Location and Work Arrangement

• The role is based in Dubai, UAE.
• Work location is in person.

Key Responsibilities

• Develop sales strategies for frozen foods and dry products across UAE HoReCa and institutional markets.
• Generate business through market mapping, lead generation, field visits, references, and networking.
• Build relationships with purchase managers, chefs, F&B heads, procurement heads, and business owners.
• Acquire, onboard, and retain institutional accounts.
• Manage the complete sales cycle from presentation and sampling through quotation, negotiation, purchase-order closure, and activation.
• Achieve sales, revenue, volume, and customer-acquisition targets.
• Maintain sales pipelines, forecasts, market updates, customer data, visit reports, and MIS.
• Coordinate order fulfillment with supply chain, warehouse, logistics, finance, and operations.
• Manage payment follow-up, credit limits, receivables, and customer requirements.
• Apply knowledge of shelf life, storage, frozen handling, cold chain, and commercial kitchens.

Key Requirements

• More than six years of HoReCa or institutional sales experience is required.
• An active UAE network among institutional buyers and food-service decision makers is required.
• Experience with canteens, hotels, restaurants, cafés, cloud kitchens, caterers, and institutional accounts is required.
• Proven customer acquisition, onboarding, business development, and retention experience is required.
• Strong B2B sales-cycle knowledge, including pricing, negotiation, credit terms, and purchase-order closure, is required.
• Frozen food, cold-chain, shelf-life, storage, and commercial-kitchen knowledge is advantageous.
• Strong communication, presentation, negotiation, and relationship-management skills are required.
• MS Office, Excel, and sales-reporting knowledge is required.

Compensation

• Pay is AED 5,000 to AED 6,500 per month.