Sales & Merchandiser Supervisor

Department: Sales & Operations

Job Summary

Key Responsibilities

• Lead and manage a team of sales and merchandisers across assigned territories
• Ensure effective distribution of food & beverage products to supermarkets, hypermarkets, groceries, and HORECA clients
• Drive achievement of sales targets, revenue growth, and market share expansion
• Ensure excellent in-store execution: shelf availability, planogram compliance, FIFO, and merchandising standards
• Build strong relationships with key accounts, store managers, and distributors
• Negotiate shelf space, promotions, and visibility agreements
• Monitor stock levels, coordinate with warehouse/logistics teams, and avoid stock shortages
• Conduct regular market visits to track competitor activity, pricing, and promotions
• Analyze sales data, prepare reports, and forecast demand
• Train, coach, and evaluate team performance (KPIs, productivity, coverage)
• Ensure compliance with UAE food safety standards, company policies, and brand guidelines.
• Identify and develop new customers including retailers, wholesalers, hotels, restaurants, and distributors.
• Collect payments and ensure timely follow-ups on outstanding accounts.

Requirements

• Bachelor’s degree in Business Administration, Sales, Marketing, or related field
• 3–6 years of experience in FMCG food & beverage distribution in the UAE
• Minimum 2 years in a supervisory/team leader role
• Strong knowledge of UAE retail landscape (Carrefour, Spinniys, Union Coop, groceries, HORECA)
• Experience handling modern trade & general trade channels
• Valid UAE driving license (mandatory for field role)
• Strong analytical skills and proficiency in MS Excel

Key Skills

• Leadership and team management
• FMCG sales & distribution expertise
• Merchandising and retail execution
• Negotiation and key account handling
• Data analysis and forecasting
• Communication and relationship building

Working Conditions

• Extensive fieldwork across UAE emirates
• Fast-paced FMCG distribution environment
• Regular interaction with retailers, warehouses, and clients

Key Performance Indicators (Kpis)

• Sales target achievement (volume & value)
• Distribution coverage (numeric & weighted distribution)
• On-shelf availability (OSA)
• Share of shelf and merchandising compliance
• Team productivity and route efficiency
• Customer satisfaction and retention

Benefits

• Competitive salary + incentives/commission
• Company vehicle or allowance
• Career growth in FMCG distribution sector
• Pay: AED4,000.00 per month

Experience

• FMCG Supervisory Role: 4 years (Required)