Sales Manager
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Key skills for this role
About the Role
DirectFN seeks a Sales Manager to drive sales performance and revenue growth in Saudi Arabia's capital markets sector. The role requires 7+ years of fintech or capital markets sales experience, with at least 2 years leading a sales team, and fluency in Arabic and English.
Key Skills for This Role
Responsibilities
- Execute DirectFN's KSA sales strategy, covering new business development and existing client growth
- Own and deliver assigned KSA sales targets against quarterly and annual goals
- Manage the sales pipeline, forecasts, and quotas to ensure predictable revenue delivery
- Identify, qualify, and convert opportunities with Tadawul members, commercial banks, brokerage houses, asset managers, and investment firms
- Lead the full sales cycle from prospecting through proposal, negotiation, and closing
- Prepare and present commercial proposals, product demonstrations, and pricing offers
- Build and maintain strong relationships with DirectFN's KSA clients and prospects
- Manage account renewals, retention, and client satisfaction in coordination with Accounts Management and Customer Success
- Represent DirectFN in Saudi capital markets forums, CMA events, and industry associations
- Lead, coach, and motivate the KSA sales team to meet individual and team targets
- Set KPIs, monitor performance, and provide regular feedback and development
- Support the hiring, onboarding, and development of sales staff
Requirements
- Bachelor's degree in Business, Finance, Computer Science, or a related field; advanced degree is an advantage
- Minimum 7 years of commercial or sales experience in fintech, capital markets technology, or financial services in Saudi Arabia
- At least 2 years leading or managing a sales team
- Strong knowledge of the Saudi capital markets ecosystem, Tadawul, CMA regulations, and key financial institutions
- Proven track record of meeting or exceeding sales targets and winning new business in KSA
- Experience in enterprise or solution sales and commercial negotiation
- Fluent in Arabic and English (spoken and written)
Full Job Posting
About Us
- DirectFN is a leading Capital Market Industry (CMI) Financial Technology software and Content provider
- Now owned by Saudi Tadawul Group / WAMID
- Specializes in providing brokerage, asset, and custody management solutions, along with market information screens
JOB SUMMARY
- The Sales Manager at DirectFN is responsible for driving sales performance and revenue growth within DirectFN's commercial operations in Saudi Arabia
- This role manages the KSA sales pipeline, leads a team of sales executives and account managers, and wins new business with leading Saudi financial institutions
Key Responsibilities Sales Strategy & Target Achievement
- Execute DirectFN's KSA sales strategy, covering new business development and existing client growth
- Own and deliver assigned KSA sales targets against quarterly and annual goals
- Manage the sales pipeline, forecasts, and quotas to ensure predictable revenue delivery
New Business Development
- Identify, qualify, and convert opportunities with Tadawul members, commercial banks, brokerage houses, asset managers, and investment firms
- Lead the full sales cycle from prospecting through proposal, negotiation, and closing
- Prepare and present commercial proposals, product demonstrations, and pricing offers
Client Relationship Management
- Build and maintain strong relationships with DirectFN's KSA clients and prospects
- Manage account renewals, retention, and client satisfaction in coordination with Accounts Management and Customer Success
- Represent DirectFN in Saudi capital markets forums, CMA events, and industry associations
Sales Team Leadership
- Lead, coach, and motivate the KSA sales team to meet individual and team targets
- Set KPIs, monitor performance, and provide regular feedback and development
- Support the hiring, onboarding, and development of sales staff
Market & Product Knowledge
- Maintain strong knowledge of the Saudi capital markets landscape, CMA regulations, and Tadawul developments
- Monitor competitor activity, pricing, and fintech trends to inform sales approaches
- Provide market and client feedback to the product and marketing teams
Reporting & Governance
- Provide the KSA Commercial Director with regular sales, pipeline, and forecast reports
- Ensure all sales activities comply with DirectFN's pricing, contract, and governance standards
Qualifications & Requirements
- Bachelor's degree in Business, Finance, Computer Science, or a related field; advanced degree is an advantage
- Minimum 7 years of commercial or sales experience in fintech, capital markets technology, or financial services in Saudi Arabia
- At least 2 years leading or managing a sales team
- Strong knowledge of the Saudi capital markets ecosystem, Tadawul, CMA regulations, and key financial institutions
- Proven track record of meeting or exceeding sales targets and winning new business in KSA
- Experience in enterprise or solution sales and commercial negotiation
- Fluent in Arabic and English (spoken and written)
Core Skills
- Sales Leadership: Drives KSA revenue through pipeline ownership, direct selling, and team leadership
- New Business Development: Identifies and converts opportunities across Saudi financial institutions
- Negotiation & Closing: Manages commercial negotiations and closes deals effectively
- Client Management: Builds and sustains strong relationships with KSA clients and prospects
- Team Leadership: Develops and motivates the sales team to deliver strong results
- Market Knowledge: Strong understanding of Saudi capital markets, regulation, and institutional client dynamics
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