Sales Manager

Duties and Responsibilities:

Lead, coach, and inspire the sales team to achieve individual and team performance goals

Foster a collaborative, accountable, high-performance sales culture

Develop and execute sales strategies that drive revenue growth, profitability, and market share across the Ottawa Region

Build and maintain strong relationships with key customers, serving as a trusted advisor and escalation point, resolving escalated issues with urgency and professionalism

Manage the sales pipeline, expand high-potential accounts, and refine pricing and promotional strategies

Partner closely with Branch Managers / operations teams to ensure seamless execution and customer service

Conduct regular sales meetings, performance reviews, and pipeline discussions; track KPIs and report results to senior leadership

Support collection efforts in partnership with the Credit & Collections team

Collaborate with internal stakeholders to identify profitable equipment sales and fleet utilization opportunities

Set annual goals and objectives aligned with branch and regional performance; monitor progress and adjust strategies as needed

Represent Cooper at industry events and support brand visibility through networking and local marketing initiatives

Take pride in your work, and bring energy, accountability, and professionalism to everything you do

Qualifications and Requirements:

8+ years of outside sales experience, ideally within equipment rental, construction, industrial, or related industries

2+ years of sales leadership experience, with a proven ability to coach, mentor, and develop high-performing teams

Strong knowledge of construction equipment and rental operations, including fleet utilization and profitability drivers

A valid driver’s license and a satisfactory driver’s abstract (no more than 3 demerit points)

Willingness to travel throughout the Ottawa area; this role is primarily field-based

Proficiency with CRM platforms and Microsoft Office (Excel, Word, PowerPoint), and with PowerBI or similar data visualization tools

A leadership style rooted in honesty, integrity, and trust — doing the right thing, even when no one’s watching

Strong negotiation skills and the ability to move key customers toward value-based partnerships

Comfortable leading customer presentations and meetings, articulating value, aligning solutions to customer needs, and influencing decision-makers

Excellent communication skills and the ability to build relationships at all levels — internally and externally

Strong business acumen, including experience managing budgets, AR and collections, reviewing P&Ls, and planning for growth

The flexibility to manage multiple priorities and adapt quickly in a dynamic, fast-paced environment

Want to learn more about career opportunities at Cooper Equipment Rentals? Visit our Careers page to view Day in the Life videos cooperequipment.ca/careers.

At Cooper Equipment Rentals, we believe our people are our greatest strength. We are committed to fostering an inclusive, respectful, and accessible workplace where everyone has an equitable opportunity to succeed. If you require an accommodation at any stage of the recruitment process, please let us know. We use AI-assisted technology to support parts of our recruitment process; however, all hiring decisions are made by our team using human judgment.

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