Sales Manager / Business Development – Africa
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Key skills for this role
About the Role
Identify trading opportunities, develop distributors, manage relationships, and execute sales in Africa, requiring strong network and commercial experience in FMCG.
Key Skills for This Role
Full Job Posting
Market Expansion & Opportunity Identification
- Identify and develop new trading opportunities across Africa
- Analyse market demand, pricing, and competitive landscape
- Source profitable product opportunities aligned with group strategy
Distributor Development
- Identify, approach, and onboard reliable distributors across key African markets
- Build long-term partnerships and manage distributor performance
- Expand distribution for:
- Beer
- RTDs
- Other FMCG brands within the group
Network & Relationship Management
- Leverage existing contacts and network within Africa to drive sales
- Build relationships with importers, wholesalers, and key buyers
- Represent the business in negotiations and key deals
Sales Execution
- Negotiate pricing, volumes, and commercial terms
- Work closely with internal teams (logistics, finance, marketing)
- Ensure smooth execution of orders and repeat business
Reporting & Performance
- Provide regular updates on:
- Market opportunities
- Sales pipeline
- Distributor performance
- Deliver against agreed revenue and growth targets
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