Sales Enablement & Content Specialist

Champion the Challenger Sales methodology across the GTM organization, ensuring reps understand and apply Teaching, Tailoring, and Taking Control in their sales conversations

Design and deliver enablement programs for new hires and ongoing skill development, with a focus on practical application of Challenger principles

Create interactive learning experiences using modern enablement platforms (Spekit, Highspot, Guru, etc.) that provide just-in-time guidance

Develop role-play scenarios, objection handling frameworks, and discovery question libraries aligned to Challenger techniques

Partner with sales leadership to identify skill gaps and design targeted coaching programs

Maintain and update our sales playbook to reflect best practices, winning behaviors, and evolved methodologies

Build and curate a centralized content library including battle cards, one-pagers, pitch decks, case studies, competitive intel, and ROI calculators

Collaborate with Marketing to translate marketing content into sales-ready assets that move deals forward

Create process documentation, SOPs, and how-to guides that make complex workflows simple

Develop templates and frameworks that help reps execute consistently (email sequences, discovery guides, qualification frameworks, mutual action plans)

Produce internal enablement content including training videos, knowledge base articles, and quick reference guides

Use AI tools (ChatGPT, Jasper, Notion AI, etc.) to accelerate content creation while maintaining quality and brand voice

Ensure all content is accessible, searchable, and integrated into tools reps use daily (Hubspot, enablement platform, Slack)