Sales Development Representative (SDR) / Pre-Sales Executive

Role Overview

Main Job Description

• Conduct outbound calls and multichannel outreach through telephone, WhatsApp, email, and LinkedIn.
• Approach jewellery retailers and connect with owners, senior managers, and relevant decision-makers.
• Understand prospect stores, inventory processes, stock-counting challenges, software environments, RFID status, and business requirements.
• Identify decision-makers, purchasing authority, urgency, budget potential, and implementation timelines.
• Qualify leads against approved criteria before transferring them to the Sales Team.
• Introduce TAGWAY's RFID inventory solution and create interest in product demonstrations.
• Schedule qualified demonstrations and confirm prospect attendance.
• Prepare Sales Consultants with customer information, requirements, challenges, and meeting notes.
• Follow up until leads are qualified, rejected, postponed, or converted into sales opportunities.
• Maintain complete and accurate CRM records for every call, response, follow-up, and customer status.
• Coordinate with Sales, Marketing, and Pre-Sales and provide feedback on objections, competitors, and market needs.
• Build prospect databases through outbound research using tools such as Apollo, Lusha, and LinkedIn Sales Navigator.

Candidate Quality Required

• Communicate confidently and professionally with business owners and senior decision-makers.
• Question, listen, and identify genuine customer needs.
• Distinguish interested contacts from commercially qualified opportunities.
• Remain persistent and resilient without becoming aggressive or unprofessional.
• Stay highly organized and disciplined in follow-up and CRM updates.
• Be results-oriented, self-motivated, coachable, and accountable.
• Build trust quickly and create a strong first impression.
• Work comfortably with sales targets and measurable performance standards.

Experience Preferences

• Experience in SDR, inside sales, business development, pre-sales, or lead generation is preferred.
• Experience in SaaS, ERP, POS, retail technology, inventory management, or enterprise software is an advantage.

Core KPI Framework

• Qualified demonstrations booked account for 25% of performance measurement.
• Meeting attendance rate accounts for 15%, with a target of at least 80% attendance.
• Sales-accepted leads account for 20%, with at least 70% properly qualified.
• Lead-to-demo conversion accounts for 10%.
• Pipeline generated accounts for 15%.
• CRM accuracy and discipline account for 10%, requiring complete, accurate, and timely records.
• Response and follow-up discipline accounts for 5%.

Work Location

• The role is performed in person.