Sales Development Representative (SDR)

Who We Are

What You Will Do

• Leverage numerous sales tools to identify, schedule meetings with Agencies who meet the Ideal Customer Profile (ICP) of our managed agency business
• Think strategically, leveraging your knowledge of Goodway Group to identify how we can help prospective customers grow their business through partnership.
• Use data and tech stack to identify companies and individuals that would benefit from our products and services
• Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains
• Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands
• Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way
• Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest
• Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency
• Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results
• Utilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales process
• Benchmark and stay up to date with consumer behavior, best-practices, and both internal and external marketing and sales trends