Sales Coordinator
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Key skills for this role
Key Skills for This Role
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Why you belong here
We are a purpose driven organization. We aspire to cultivate an environment and culture where team members feel valued, heard and empowered to do meaningful work. We offer a number of programs and benefits that support team members’ financial, personal and professional needs:
A competitive salary and vacation package
Health & Dental benefits program
Share Ownership and Reward Program (SOAR)
RRSP with employer match
Employee Share Purchase Plan with company match
Continuous learning and growth so you have the skillset needed to succeed and take on new challenges
A welcoming culture that values diversity and differing perspectives, experiences and beliefs
What you’ll be doing
You will be a welcomed member of the Retirement team, working in a fast-paced environment where you will make a meaningful difference in residents’ lives. Reporting to the General Manager, the Sales Coordinator plays a vital role in supporting high occupancy goals across one or more residential communities. This role complements and extends the capacity of the existing sales team by executing hands-on marketing activities, coordinating outreach initiatives, and delivering an exceptional first impression to prospective residents and referral partners.
Tour Support & Prospect Experience
Assist the sales team in conducting property tours for prospective residents and family members
Greet and welcome walk-in visitors, ensuring a warm and professional first impression
Prepare tour routes, model units, and marketing collateral prior to scheduled appointments
Follow up with prospects post-tour under the direction of the sales team
Outreach & Community Marketing
Assist in the creation and assembly of outreach materials including brochures, gift bags, flyers, and mailers
Participate in building and executing outreach strategies to referral sources such as hospitals, physicians, senior centers, and social service agencies
Represent the community at local events, health fairs, and networking opportunities
Help maintain and update the community's outreach contact database (CRM)
Deliver outreach materials to targeted referral partners as directed
Sales Plan Participation
Actively participate in weekly sales meetings and contribute to the execution of the community's marketing and sales plan
Track and report outreach activities, event results, and lead source data to the sales team
Support the development and implementation of marketing campaigns under sales leadership
Assist with move-in coordination and transition activities as they relate to the sales experience
Outreach Event Hosting
Plan, coordinate, and host community outreach events designed to attract referral partners and generate lead flow
Manage logistics for off-site events including vendor coordination, materials, and team scheduling
Build and maintain relationships with local organizations, civic groups, and businesses to increase community visibility
InReach Event Hosting
Plan and execute inReach events held at the community for prospective residents, family members, and influencers
Coordinate with the activities, dining, and operations teams to ensure seamless event execution
Develop themed event concepts that showcase the lifestyle and culture of the community
Track RSVP lists, manage day-of logistics, and capture contact information for sales follow-up
What you need to know
Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
2 to 5 years experience in sales support, sales administration, customer service or sales coordination required.
A self-directed work style with the proven ability to take initiative and manage an independent workload.
Excellent verbal and written communication skills.
Experience maintaining CRM systems and sales databases.
Ability to manage multiple priorities, deadlines, and administrative tasks while maintaining accuracy and ensuring all commitments are completed in a timely manner.
Maintains a strong focus on achieving objectives by supporting sales activities, meeting deadlines, and contributing to the overall success of the sales team and residence.
Experience working with Microsoft Suite (Word, Outlook, Excel, PowerPoint, etc.)
You must be legally eligible to work in Canada or have a valid work/study permit
You must successfully pass a Vulnerable Sector Check
All applicants must successfully pass the prescribed Criminal Records Check. Applicable to British Columbia applicants
Sienna Senior Living may utilize artificial Intelligence to screen or assess applicants for this position
Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. In accordance with provincial regulations, upon request, support will be provided for accommodations throughout the recruitment, selection, and assessment process.
About Sienna Senior Living
Provider of senior living, retirement, and long-term care services.
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