Sales & Admissions Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Ignite School is seeking a dynamic Sales & Admissions Manager to lead student recruitment, admissions conversion, and parent engagement. The role requires experience in admissions, sales, and CRM tools like HubSpot and Power BI, with a focus on achieving enrolment targets and improving the admissions journey.
Key Skills for This Role
Responsibilities
- Lead the admissions process from initial enquiry to confirmed enrolment
- Manage parent enquiries, school tours, applications, assessments, offers, and enrolment follow up
- Achieve student recruitment, conversion, and enrolment targets
- Maintain strong and timely follow up with prospective families to improve conversion rates
- Support re registration campaigns and parent retention initiatives
- Identify opportunities to increase enrolment and improve the admissions experience
- Track prospective families through each stage of the admissions pipeline
- Coordinate with academic and administrative teams to ensure timely completion of admissions steps
- Use HubSpot to manage enquiries, admissions pipelines, parent communication, follow ups, and conversion tracking
- Use Power BI to support admissions dashboards, enrolment reporting, conversion analysis, and management updates
- Maintain accurate admissions data, parent records, enquiry stages, and application status updates
- Prepare regular reports on enquiries, tours, applications, assessments, offers, conversions, withdrawals, and enrolment performance
Requirements
- Bachelor’s degree in Business, Marketing, Education, Communications, or a related field
- Previous experience in admissions, sales, enrolment management, parent relations, or school marketing
- Strong experience using HubSpot is required
- Strong experience using Power BI for reporting and dashboards is required
- Excellent communication, presentation, follow up, and relationship building skills
- Strong organizational skills and attention to detail
- Ability to manage targets, deadlines, and multiple parent enquiries at the same time
- Previous UAE school or education sector experience is preferred
- Knowledge of KHDA admissions requirements is an advantage
Full Job Posting
Role Overview
- Ignite School is seeking a dynamic, target driven, and highly professional Sales & Admissions Manager to lead student recruitment, admissions conversion, parent engagement, enrolment growth, and admissions reporting.
- The successful candidate will play a key role in achieving enrolment targets, strengthening parent relationships, improving the admissions journey, and supporting the school’s growth plans.
Key Responsibilities Admissions, Sales, and Enrolment Growth
- Lead the admissions process from initial enquiry to confirmed enrolment.
- Manage parent enquiries, school tours, applications, assessments, offers, and enrolment follow up.
- Achieve student recruitment, conversion, and enrolment targets.
- Maintain strong and timely follow up with prospective families to improve conversion rates.
- Support re registration campaigns and parent retention initiatives.
- Identify opportunities to increase enrolment and improve the admissions experience.
- Track prospective families through each stage of the admissions pipeline.
- Coordinate with academic and administrative teams to ensure timely completion of admissions steps.
Key Responsibilities CRM, Data, and Reporting
- Use HubSpot to manage enquiries, admissions pipelines, parent communication, follow ups, and conversion tracking.
- Use Power BI to support admissions dashboards, enrolment reporting, conversion analysis, and management updates.
- Maintain accurate admissions data, parent records, enquiry stages, and application status updates.
- Prepare regular reports on enquiries, tours, applications, assessments, offers, conversions, withdrawals, and enrolment performance.
- Analyze admissions data to identify trends, gaps, risks, and opportunities for improvement.
- Ensure all admissions records are updated accurately and consistently.
Key Responsibilities Parent Relationship and Customer Service
- Build strong and professional relationships with prospective and current families.
- Ensure timely, clear, and helpful communication throughout the admissions journey.
- Handle parent concerns professionally and support service recovery where needed.
- Provide accurate information about the school, curriculum, admissions requirements, fees, and enrolment process.
- Deliver a positive first impression of Ignite School to all prospective families.
- Support parent engagement activities, admissions events, and open days.
Key Responsibilities Marketing and School Promotion
- Support the promotion of Ignite School through admissions events, open days, tours, and community engagement.
- Work with the leadership and marketing teams to strengthen the school’s visibility and parent interest.
- Provide feedback on market trends, parent expectations, competitor activity, and admissions opportunities.
- Support campaigns aimed at increasing enquiries, applications, and enrolments.
- Represent the school professionally during tours, events, and parent meetings.
Key Responsibilities Coordination and Compliance
- Ensure admissions processes follow school policy, KHDA requirements, and internal procedures.
- Maintain accurate student admission files and required documentation.
- Coordinate with Finance on fee related matters, payment follow up, and enrolment confirmation.
- Coordinate with academic teams regarding assessments, placement, and student readiness.
- Support student onboarding and transition into the school.
Qualifications and Experience
- Bachelor’s degree in Business, Marketing, Education, Communications, or a related field.
- Previous experience in admissions, sales, enrolment management, parent relations, or school marketing.
- Strong experience using HubSpot is required.
- Strong experience using Power BI for reporting and dashboards is required.
- Excellent communication, presentation, follow up, and relationship building skills.
- Strong organizational skills and attention to detail.
- Ability to manage targets, deadlines, and multiple parent enquiries at the same time.
- Previous UAE school or education sector experience is preferred.
- Knowledge of KHDA admissions requirements is an advantage.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Ignite School
Director/Principal Pre-K to Grade 1
Dubai, UAE
Ignite School seeks an experienced educational leader to serve as Director/Principal for a new Pre-K to Grade 1 campus opening in Dubai. The role involves strategic leadership, KHDA compliance, operational readiness, and
School Board Trustee – Inclusive Education Expert
Dubai, UAE
Ignite School Dubai is seeking an experienced Inclusive Education Expert to join its Board of Trustees as a voluntary, non-executive trustee. The role provides strategic guidance on inclusion, equity, and student support
School Board Trustee – American Education Expert
Dubai, UAE
Ignite School Dubai is seeking an experienced American Education Expert to join its Board of Trustees as a non-executive trustee. The role provides strategic guidance on curriculum, student achievement, and school improv
Chief Accountant
Dubai, UAE
Ignite School is seeking a Chief Accountant to lead accounting operations, financial reporting, internal controls, and revenue collection. The role requires a Bachelor's degree in Accounting, 5-7 years of experience, and
UAE National Hiring: Administrative Roles
Dubai, UAE
Company Description Ignite School is a KG1-12th grade American educational institution based in Dubai, catering to Emirati and expatriate children. Our vision is to ensure that learning has lasting relevance beyond schoo
Data and Assessment Coordinator
Dubai, UAE
Company Description Ignite School is a KG1-12th grade American educational institution located in Dubai, catering to Emirati and expatriate children. With a vision to provide lasting and relevant learning experiences, th
Academic Vice Principal
Dubai, UAE
Company Description Ignite School is a KG1-12 American educational institution in Dubai, serving both Emirati and expatriate children. Aligned with New York State P-12 Common Core learning standards while incorporating U
Director/Principal Pre-K to Grade 1
Dubai, UAE
School Board Trustee – Inclusive Education Expert
Dubai, UAE
School Board Trustee – American Education Expert
Dubai, UAE
Chief Accountant
Dubai, UAE
UAE National Hiring: Administrative Roles
Dubai, UAE
Data and Assessment Coordinator
Dubai, UAE
Academic Vice Principal
Dubai, UAE