Retirement & Wealth - Segment Marketing Manager (Remote)

Core Responsibilities

• Market Research & Testing: Conduct comprehensive market research to identify trends, customer needs, and competitive landscape within specified verticals. Analyze data to inform strategic decisions and identify growth opportunities.
• Positioning and Promotion: Develop and implement positioning strategies that differentiate our products/services in the market. Create compelling promotional materials and campaigns to drive brand awareness and customer engagement.
• Campaign Design: Design and guide the activation team in delivering integrated marketing campaigns with impactful messaging across multiple channels, collaborating with the creative team to develop impactful content and messaging.
• Program Management: Monitor campaign performance and adjusting strategies as needed, communicating progress and outcomes to business stakeholders.
• Content Creation: Partner with the in-house marketing team, agencies and vendors to produce high-quality content such as case studies, bylines, advertising, email, landing pages, social and blog posts, and more.
• Sales Enablement: Collaborate with the sales team to provide market-facing assets and packaging that enhances their ability to sell our products effectively.
• Channel Activation: Collaborate with sales channel partners on co-marketing programs.
• Customer Engagement: Develop and maintain strong relationships with customers, gathering feedback to inform product development and marketing strategies.
• Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and successful execution of marketing plans.
• Budget Management: Be accountable for developing and managing a budget effectively, forecasting marketing expenditure and ROI, ensuring alignment with overall business goals.
• Stakeholder Management: Be a critical liaison between the marketing organization and sales and account management teams for assigned business unit.

Education & Experience

Skills & Abilities

• Proven track record of successful marketing campaigns in B2B environment.
• Strong organizational skills with a knack for juggling priorities and driving results.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Proficiency in marketing automation tools and CRM software as well as Microsoft Office.
• Knowledge of various marketing channels, such as direct mail, digital advertising, social media, OOH, webinars and conferences.

Other Requirements

• Occasional travel (10% - 20%)
• Prolonged periods of sitting at a desk and working on a computer

Compensation & Benefits

• The compensation for this position will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive and bonus opportunities.
• Inspira provides industry-leading benefits including, but not limited to: healthcare, 401K savings plan, company holidays, paid time off, parental leave and an employee assistance program.