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Responsable, intelligence d’affaires | Business Intelligence Lead
Medisca
Montreal, CAN
Full Time
Lead
2 weeks ago
Data AnalysisPower BICRMExcelTableauSQL
Free
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About the Role
Medisca is seeking a Business Intelligence Lead to shape commercial strategy by harnessing data for marketing effectiveness, sales enablement, and customer engagement. The role involves collecting, analyzing, and interpreting data on market trends, customer behavior, and campaign performance.
Key Skills for This Role
Data AnalysisPower BICRMExcelTableauSQL
Responsibilities
- Utilize data from sales, marketing, finance, operations, and external sources for reporting
- Integrate internal and external data from Power BI, CRM, Teams, and market research into cohesive reports
- Develop and maintain dashboards, reporting frameworks, and data visualizations
- Identify trends, patterns, and correlations to uncover growth opportunities
- Conduct ad hoc analysis to address specific business questions
- Communicate insights and strategic implications to leadership
- Collaborate with cross functional teams to define KPIs and measure business performance
- Assist in developing predictive models and forecasting techniques
- Analyze marketing campaign performance across digital, print, and event channels
- Support cross functional teams with insights on product performance and channel effectiveness
Requirements
- Master's degree or MBA with focus on analytics, business intelligence, or data science
- 3+ years of experience in market research, competitive intelligence, or similar role
- Knowledge of the compounding pharmaceutical industry
- Familiarity with CRM systems and market research tools
- Proficiency in data analysis software such as Excel, Tableau, or SQL
- Knowledge of statistical analysis techniques and market research methodologies
- Proficiency in Microsoft Office suite (Word, Outlook, Teams, Excel) and Power BI & PowerPoint
- Excellent communication skills; fluent in French and English (oral & written)
Full Job Posting
The opportunity
- The Business Intelligence Lead plays a pivotal role in shaping the organization’s commercial strategy by harnessing the power of data to generate insights that drive marketing effectiveness, sales enablement, and customer engagement.
Responsibilities & Duties
- Utilize data from various sources including sales, marketing, finance, and operations, as well as external sources such as industry trends and competitor activities.
- Integrate internal and external data from multiple sources, including Power BI, CRM, Teams channels, and market research reports, into a cohesive reporting structure.
- Develop and maintain dashboards, reporting frameworks, and data visualizations to effectively communicate key insights to stakeholders.
- Maintain consistency and accuracy in reporting across teams, ensuring a shared understanding of key performance indicators.
- Identify trends, patterns, and correlations within data to uncover opportunities for growth and improvement.
- Address specific business questions or key projects related to optimizing current strategies through ad hoc analysis.
- Effectively communicate insights, recommendations, and strategic implications to leadership.
- Collaborate with cross functional teams to understand business needs and provide data driven recommendations.
- Collaborate with cross functional teams to define KPIs and develop metrics for measuring business performance.
- Assist in the development of predictive models and forecasting techniques to support strategic planning.
- Provide historical trend analysis and forecasting inputs to support annual demand planning, promotional strategies, and portfolio investment decisions.
- Analyze marketing campaign performance across digital, print, and event channels to identify performance drivers and opportunities for optimization.
Qualifications
- Master’s degree or MBA, with a focus on analytics or business intelligence, data science.
- Three years plus (3+) years of experience in market research, competitive intelligence, or a similar role.
- Knowledge of the compounding pharmaceutical industry.
- Familiarity with CRM systems, market research tools, and other data sources relevant to the organization's industry.
- Ability to analyze complex datasets, identify trends, and extract actionable insights.
- Experience in leading or managing projects involving data analysis, reporting, and visualization.
- Proficiency in data analysis software such as Excel, Tableau, or SQL.
- Knowledge of statistical analysis techniques and market research methodologies.
- Ability to present complex information in a clear and concise manner.
- Detail‐oriented and highly organized, capable of managing multiple projects simultaneously.
- Team player with the ability to work collaboratively and cross‐functionally.
- Strong problem‐solving skills and the ability to think critically about business challenges.
What’s In It For You
- Work/Life Balance 37.50 hour workweek with early Fridays all year long, PTO and vacation policy.
- Invest in your health – Choice of modular plans, health spending account and free Telemedicine.
- Your Future is Bright – Opportunities to learn and grow within Medisca.
- Save for your Future – Medisca contributes to a deferred profit sharing plan (DPSP) when you invest in RRSPs.
- Help us grow – Employee Referral Program.
- Central location Free parking/accessible by public transportation.
- We like to have fun – company events throughout the year.
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