Regional Senior Manager - Market Enablement
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Key skills for this role
About the Role
Aramex seeks a Regional Senior Manager to drive profitable growth by converting revenue strategy into market execution. The role involves developing value propositions, sales tools, training, and market insights for commercial teams.
Key Skills for This Role
Responsibilities
- Rationalize the full product portfolio to eliminate overlapping, improve clarity, and strengthen commercial focus.
- Develop product value propositions, GTM messaging, and commercial standards for key offerings.
- Build product tools, sales enablement frameworks, and structured playbooks for country teams.
- Build structured market analysis, customer behavior insights, and strategic recommendations for commercial teams.
- Translate product and pricing strategy into market facing value propositions, sales narratives, and customer segment plays.
- Build and maintain commercial playbooks defining target segments, use cases, qualification criteria, and objection handling.
- Convert market and customer insight into commercial actions such as vertical campaigns, cross sell motions, and retention programs.
- Create dashboards and reporting packs for country and regional commercial teams.
- Drive sales capability building through onboarding modules, refresher training, talk tracks, and certification paths.
Requirements
- Bachelor’s degree in Business, Marketing, Economics, Statistics, Supply Chain, or related field
- 7+ years experience in commercial excellence, sales enablement, product marketing, GTM, business development, commercial strategy, or market intelligence
- Preferably 2 4 years leading cross functional commercial projects
- Familiarity with CRM and commercial systems
- Deep understanding of express and forwarding solutions, trade lanes, and logistics market dynamics
Full Job Posting
Purpose of the Job
- To accelerate profitable growth by converting revenue strategy into actionable market execution clear value propositions, product positioning, sales tools, pricing communication, training, launch readiness, and market insight so commercial teams can sell the right products to the right customers
Job Description
- Rationalize the full product portfolio to eliminate overlapping, improve clarity, and strengthen commercial focus.
- Develop product value propositions, GTM messaging, and commercial standards for key offerings.
- Build product tools, sales enablement frameworks, and structured playbooks for country teams.
- Build structured market analysis, customer behavior insights, and strategic recommendations for commercial teams.
- Translate product and pricing strategy into market facing value propositions, sales narratives, customer segment plays, and proposition sheets for express, e commerce, cross border, returns, and value added offerings.
- Build and maintain commercial playbooks that define target segments, use cases, qualification criteria, offer positioning, objection handling, and escalation paths.
- Convert market and customer insight into commercial actions, such as vertical campaigns, cross sell motions, retention programs, and market specific GTM adjustments.
- Create dashboards and reporting packs that help country and regional commercial teams understand funnel quality, performance by segment, performance by lanes, campaign effectiveness, and execution gaps.
- Drive sales capability building through onboarding modules, refresher training, talk tracks, certification paths, and structured feedback loops from the field.
Job Requirements Experience and Education
- Bachelor’s degree in business, Marketing, Economics, Statistics, Supply Chain, or a related field.
- +7 Years of experience in commercial excellence, sales enablement, product marketing, GTM, business development, commercial strategy, or market intelligence, preferably in express, parcel, logistics, cross border e commerce, or B2B services.
- Preferably 2 4 years leading cross functional commercial projects such as product launches, segment campaigns, sales tool deployment, or process standardization.
- Familiarity with CRM and commercial systems, ideally including pipeline reporting, content management, pricing communication, and sales performance tracking.
- Deep understanding of express and forwarding solutions, trade lanes, and logistics market dynamics.
Leadership Behaviors
- Building Outstanding Teams
- Setting a clear direction
- Simplification
- Collaborate & break silos
- Execution & Accountability
- Growth mindset
- Innovation
- Inclusion
- External focus
Skills
- Resilience
- Commercial Acumen
- Coaching
- Communication Skills
- Decision Making
- Influencing Skills
- Leadership Skills
- Change Management
- Negotiation Skills
- Problem Solving
- Analytical Thinking
- Market Analysis
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