Regional Sales Manager

Industry -

Location

• Saudi Arabia

Compensation & Benefits

• Salary: SAR 12,500 (without KSA experience) -

LKR 1+ Million

• Salary: SAR 12,500 – 15,000 (with KSA experience)-

LKR 1+ Million - 12+ Million

• Unlimited Fuel
• Commissions/Performance-based incentives
• Company Car
• Flight Tickets
• Visa Sponsorship
• Long-term growth and career progression within a leading FMCG group

A

Gulf And Middle East

Role Purpose

Sales & Business Growth

• Manage regional sales forecasting and set aggressive yet achievable performance targets
• Drive sales growth through effective retail penetration and client base expansion
• Meet and negotiate with key retail customers and strategic accounts
• Support and coach sales teams to close high-value deals

Sales Operations & Reporting

• Prepare periodic sales reports covering volumes, trends, growth opportunities, and risks
• Analyze regional sales performance against targets and budgets
• Control and optimize retail sales expenditures to meet budget requirements

Customer Experience & Relationship Management

• Reduce customer complaints and maintain the highest level of customer satisfaction
• Strengthen long-term relationships with retailers, distributors, and key partners

Internal Coordination

• Coordinate with internal departments to ensure accurate delivery schedules
• Manage sales contracts and proposals in compliance with company policies
• Liaise with ICT teams regarding handheld devices (HHT), system updates, databases, and reporting

ROUTE, DEPOT & FIELD MANAGEMENT

• Plan, optimize, and manage retail sales routes (creation, merging, and closure of unprofitable routes)
• Supervise depots and retail outlets within the region
• Conduct regular site visits and performance evaluations
• Ensure compliance with company standards across operations

Asset & Compliance Management

• Monitor cleanliness and appearance of sales vehicles in line with company policies
• Ensure disciplined execution of retail operations and field activities

Ideal Candidate Profile

• Bachelor’s Degree in Marketing, Business Administration, or a related field
• **5–6 years of experience**
• as an Area Sales Manager
• FMCG / Bakery industry experience strongly preferred
• Prior
• KSA market experience is highly preferred
• Strong knowledge of retail sales strategies and route-to-market execution
• Expertise in sales tools, forecasting, and performance analysis
• Strong leadership, negotiation, and communication skills