Area Sales Manager
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About the Role
**POSITION** : AREA SALES MANAGER / REGIONAL SALES MANAGER ( Sri Lankans, Indians) **INDUSTRY \-** FMCG / FOOD MANUFACTURING / BAKERY \& CONFECTIONERY **LOCATION** \- Saudi Arabia **COMPENSATION \& BENEFITS** • Salary: SAR 12,500 (without KSA experience) \- **LKR 1\+ Million** • Salary: SAR 12,500 – 15,000 (with KSA experience)\- **LKR 1\+ Million \- 12\+ Million** • Unlimited Fuel • Commissions/Performance\-based incentives • Company
Key Skills for This Role
Full Job Posting
Position
: AREA SALES MANAGER / REGIONAL SALES MANAGER ( Sri Lankans, Indians)
Industry -
FMCG / FOOD MANUFACTURING / BAKERY & CONFECTIONERY
Location
- Saudi Arabia
Compensation & Benefits
- Salary: SAR 12,500 (without KSA experience) -
LKR 1+ Million
- Salary: SAR 12,500 – 15,000 (with KSA experience)-
LKR 1+ Million - 12+ Million
- Unlimited Fuel
- Commissions/Performance-based incentives
- Company Car
- Flight Tickets
- Visa Sponsorship
- Long-term growth and career progression within a leading FMCG group
- Preferably Sri Lankans - Sri Lankan Citizens who are based in Dubai or KSA.
A
leading FMCG food manufacturing group in Saudi Arabia
, part of a large and well-established regional industrial conglomerate operating across the
Gulf And Middle East
.
The company is known for
international quality standards
, state-of-the-art production facilities, and a strong retail distribution network delivering bakery and confectionery products to
thousands of retail outlets daily across KSA and UAE
.
As part of rapid expansion, the organization is strengthening its
retail sales leadership team
across Saudi Arabia.
Role Purpose
The Regional Sales Manager will lead and drive
regional retail sales operations
, ensuring revenue growth, market expansion, customer satisfaction, and strong execution across routes, depots, and sales teams.
Sales & Business Growth
- Manage regional sales forecasting and set aggressive yet achievable performance targets
- Drive sales growth through effective retail penetration and client base expansion
- Meet and negotiate with key retail customers and strategic accounts
- Support and coach sales teams to close high-value deals
Sales Operations & Reporting
- Prepare periodic sales reports covering volumes, trends, growth opportunities, and risks
- Analyze regional sales performance against targets and budgets
- Control and optimize retail sales expenditures to meet budget requirements
Customer Experience & Relationship Management
- Reduce customer complaints and maintain the highest level of customer satisfaction
- Strengthen long-term relationships with retailers, distributors, and key partners
Internal Coordination
- Coordinate with internal departments to ensure accurate delivery schedules
- Manage sales contracts and proposals in compliance with company policies
- Liaise with ICT teams regarding handheld devices (HHT), system updates, databases, and reporting
ROUTE, DEPOT & FIELD MANAGEMENT
- Plan, optimize, and manage retail sales routes (creation, merging, and closure of unprofitable routes)
- Supervise depots and retail outlets within the region
- Conduct regular site visits and performance evaluations
- Ensure compliance with company standards across operations
Asset & Compliance Management
- Monitor cleanliness and appearance of sales vehicles in line with company policies
- Ensure disciplined execution of retail operations and field activities
Ideal Candidate Profile
- Bachelor’s Degree in Marketing, Business Administration, or a related field
- **5–6 years of experience**
- as an Area Sales Manager
- FMCG / Bakery industry experience strongly preferred
- Prior
- KSA market experience is highly preferred
- Strong knowledge of retail sales strategies and route-to-market execution
- Expertise in sales tools, forecasting, and performance analysis
- Strong leadership, negotiation, and communication skills
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