Regional Marketing Specialist, MEAI
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Key skills for this role
About the Role
John Crane seeks a Regional Marketing Specialist for the Middle East region to develop and execute marketing programs, support regional trade shows, and ensure brand compliance. Requires 5+ years as a Marketing Generalist/Specialist in an industrial B2B environment and proficiency in CRM tools.
Key Skills for This Role
Responsibilities
- Develop, implement and manage marketing programmes in the Middle East region
- Support the development and execution of targeted, defined and measurable regional marketing plans
- Create regional content, including customer testimonials and case studies
- Ensure local compliance with brand guidelines and train regional teams
- Support country Agents and Distributors with Channel Marketing support
- Support approved regional trade shows and other customer events
- Provide market intelligence from the regional perspective
- Consolidate regional feedback and assess campaign performance
- Act as first point of contact for marketing related questions from the MEAI sales team
- Drive global programmes into the assigned region and coordinate deployments across multiple Marketing functions
Requirements
- Excellent communication and stakeholder management skills
- Ability to work cross functionally in a dynamic and flexible environment
- Strong strategic thinking and planning skills with ability to plan over a 3 year time span
- Bachelor's degree, ideally in business/marketing
- Min 5 years' experience as a Marketing Generalist/Specialist
- Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment
- High degree of written and verbal communication and presentation skills in English
- Proficiency in CRM tools and lead management process
Full Job Posting
Company Description
- John Crane, a business of Smiths Group, is a global leader in mission critical flow control solutions for energy and process industries.
- Products include mechanical seals and systems, couplings, filtration systems, and predictive digital monitoring technologies.
- John Crane has a global network of more than 200 sites in over 50 countries and employs more than 6,000 people worldwide.
Job Description
- This role will be responsible for developing, implementing and managing marketing programmes in the Middle East region, supporting the regional marketing manager.
- You will collaborate with the Regional Marketing Manager MEAI to customise, develop and execute John Crane’s marketing strategy for the region.
- You will act as the first point of contact for any marketing related questions from the MEAI sales team.
- You will partner closely with regional sales leadership to deploy regional marketing plans and provide market intelligence.
Key Accountabilities
- Support the development and execution of targeted, defined and measurable regional marketing plans.
- Create regional content, including customer testimonials and case studies.
- Ensure local compliance with brand guidelines; train regional teams and sites.
- Support country Agents and Distributors with Channel Marketing support.
- Support approved regional trade shows and other customer events.
- Provide market intelligence from the regional perspective.
- Participate in ad hoc requests for various initiatives.
- Consolidate regional feedback, assess campaign performance and demand generation.
- Provide regional market insights back to Global Marketing.
- Drive global programmes into the assigned region and coordinate deployments across multiple Marketing functions.
- Locally execute marketing programmes, campaigns and brand building.
- Oversee the education and deployment of our brand in MEAI and ensure compliance with global guidelines.
Qualifications
- Excellent communication and stakeholder management skills.
- Ability to work cross functionally in a dynamic and flexible environment.
- Strong strategic thinking and planning skills with the ability to plan over a 3 year time span.
- Bachelor’s degree, ideally in business/marketing.
- Min 5 years’ experience as a Marketing Generalist/Specialist.
- Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment.
- High degree of written and verbal communication and presentation skills in English.
- Proficiency in CRM tools and lead management process is essential.
Additional Information
- We are proud of our diversity and run employee resource groups.
- We recognize excellence through the Smiths Excellence Awards.
- All qualified applicants will receive equal consideration for employment.
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