Regional Marketing Assistant Manager (EMEA & Americas)

Role Purpose

What You Will Deliver

• **Business-Aligned Marketing Strategy**
• : A localized marketing plan that aligns with BD priorities (e.g., market entry in LATAM, key account growth in EU) and adapts HQ strategies for regional relevance.
• **Integrated Campaign Execution**
• : End-to-end management of multi-channel campaigns (PR, events, digital, content) that generate measurable leads and pipeline.
• **Localized Content & Sales Enablement**
• : Region-specific assets (case studies, event collateral, competitive battle cards) that accelerate sales conversations and customer acquisition.
• **Market Expansion Playbook**
• : A scalable framework for launching and growing presence in new markets across EMEA and the Americas.

Key Responsibilities

• **Regional Marketing Strategy & Planning**
• Develop and execute the annual marketing plan for EMEA and the Americas, aligning with BD goals (e.g., market share growth in EU, new logo acquisition in LATAM).
• Conduct market analysis to identify growth opportunities, competitive threats, and resource allocation priorities across sub-regions.
• **PR & Media Relations**
• Manage regional PR efforts—including media relations, press releases, and thought leadership—to build brand credibility and support campaign launches.
• Cultivate relationships with key media outlets and journalists, ensuring consistent, positive coverage that aligns with business objectives.
• **Event Strategy & Execution**
• Plan and execute a mix of owned, partnered, and sponsored events (conferences, roadshows, roundtables) to generate leads and strengthen customer relationships.
• Manage end-to-end event logistics, from pre-event promotion to post-event follow-up, maximizing ROI and lead conversion.
• **Localized Content Development**
• Oversee the creation of region-specific content (blogs, whitepapers, case studies, social media) that addresses local market pain points and cultural nuances.
• Collaborate with HQ content teams to adapt global assets for regional relevance, ensuring messaging resonates with local audiences.
• **Partnership & Co-Marketing Management**
• Identify and manage strategic partnerships with industry associations, event organizers, and complementary technology providers to expand reach and drive demand.
• Negotiate co-marketing agreements that deliver mutual value, prioritizing resource exchange and measurable outcomes over paid engagements.
• **Sales Enablement & Market Intelligence**
• Work closely with BD/Sales to understand customer needs, competitive landscapes, and product feedback, translating insights into marketing strategies and assets.
• Develop and maintain a repository of sales-ready materials (presentations, battle cards, testimonials) and train BD teams on their effective use.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in B2B marketing, with at least 3 years covering EMEA and/or Americas markets.
• Proven track record of developing and executing integrated marketing plans that drive measurable business results.
• Ability to translate BD objectives into actionable marketing plans with clear KPIs and resource allocation.
• Strong project management skills, with experience managing complex, multi-channel campaigns across diverse regions.
• Languages: Fluent English, Arabic, Spanish (preferred).