Regional Digital Performance Executive, NORD ANGLIA EDUCATION
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Key skills for this role
About the Role
Nord Anglia Education is hiring a Regional Digital Performance Executive to coordinate marketing campaigns across digital and traditional platforms. The role requires 2+ years of marketing experience, proficiency in Google Ads and Meta, and strong analytical skills.
Key Skills for This Role
Responsibilities
- Coordinate the execution of marketing campaigns (traditional and digital) across the region
- Manage coordination of digital advertising campaigns (Google Ads, Facebook, Instagram) with Group Digital Team
- Liaise with external vendors (agencies & freelancers) to manage marketing materials
- Track performance data and optimise campaigns to improve results
- Manage and ensure all school websites follow CRM best practices
- Ensure schools' creative assets are up to date on asset management platforms including Canva, Aprimo and Sitecore
- Manage photography and videography projects from planning to execution
- Coordinate gathering of feedback and create reports on campaign performance
- Provide training to new colleagues on how to navigate and update marketing platforms
Requirements
- Minimum 2 years working in a marketing team or environment
- Experience with digital advertising platforms such as Google Ads and Meta
- Experience of campaign development including creative materials
- Good analytical skills and evaluation of ROI and KPIs
- Strong aesthetic eye in evaluating collateral
- Outstanding written and verbal communication skills
- Bachelor's Degree (desirable)
- Experience in service delivery or education sector (desirable)
Full Job Posting
Role Overview
- Nord Anglia Education is looking to recruit a Regional Digital Performance Executive to join the Regional Marketing, Admissions and Communications team.
- We are looking for an intelligent and organised marketer to support integrated marketing strategies across digital and traditional platforms.
Key Responsibilities
- Coordinating the execution of marketing campaigns (traditional and digital) across the region, ensuring timely delivery and alignment with branding.
- Managing the coordination of digital advertising campaigns (Google Ads, Facebook, Instagram) in collaboration with the Group Digital Team.
- Liaising with external vendors (agencies & freelancers) to manage marketing materials.
- Tracking performance data and optimising campaigns to improve results.
- Managing and ensuring all school websites follow CRM best practices, guaranteeing a consistent and optimised user experience.
- Ensuring schools' creative assets are up to date on asset management platforms including Canva, Aprimo and Sitecore.
- Managing photography and videography projects from planning to execution on behalf of the Regional Office.
- Coordinating the gathering of feedback and creating reports on campaign performance for the Regional MAC team and stakeholders.
- Providing training to new colleagues on how to navigate and update marketing platforms.
Qualifications
- Bachelor's Degree (desirable)
- Minimum 2 years working in a marketing team or environment (agency or client side)
- Experience with digital advertising platforms such as Google Ads and Meta (Facebook/Instagram)
- Experience of campaign development including creative materials
- Good analytical skills and evaluation of ROI and KPIs
- Strong aesthetic eye in evaluating collateral both design and driving effective behaviour change
- Outstanding written and verbal communication skills
- Experience of having worked within a service delivery or education sector (desirable)
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