Regional Brand Manager - Trend Setter and Trend Amplifier Markets
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Key skills for this role
About the Role
Havaianas seeks a Regional Brand Manager to drive cultural relevance and brand evolution across IDM, focusing on trend creation and amplification. The role involves developing South Korea as a trend setter and leveraging Thailand as a trend amplifier, translating insights into scalable brand impact.
Key Skills for This Role
Responsibilities
- Lead brand strategy across South Korea and Thailand
- Identify and translate emerging cultural, fashion, and Gen Z trends in South Korea
- Drive trend based brand storytelling and collaborations
- Translate global campaigns into culturally relevant activations
- Partner with distributors and agencies for high impact execution
- Monitor consumer behavior and translate insights into growth opportunities
- Drive innovation and future facing brand initiatives
- Ensure alignment with global brand positioning
- Track and deliver brand and commercial KPIs
- Act as internal expert on youth culture, lifestyle, and trends
- Own and drive the achievement of financial, commercial, and brand KPIs across IDM markets within scope
- Develop regional brand strategies rooted in consumer, shopper, market, and competitive insights
Requirements
- 3 5 years in Brand Management, Consumer Marketing or Brand Building
- Strong understanding of youth culture, trends, and lifestyle brands
- Experience in campaign execution and localization
- Exposure to fashion, footwear, beauty, or lifestyle categories in South Korea
- Strong storytelling and creative thinking capabilities
- Ability to identify and translate trends into business opportunities
- Experience working with agencies and creative partners
- Strong financial acumen (P&L, margin, inventory, forecasting)
- Strong analytical skills with ability to translate data into business actions
- Hands on management of marketing budgets and performance tracking
- End to end execution of global and regional campaigns, launches, and initiatives
- Proven experience managing creative, digital, media, and research agencies
Full Job Posting
Purpose of the Role
- The Brand Manager – Trend Setting & Future Relevance drives cultural relevance and brand evolution across IDM, with a focus on trend creation and amplification.
- The role is responsible for positioning South Korea as a trend setter while leveraging Thailand as a trend amplifier and accelerate market, ensuring insights translate into scalable brand impact.
Key Duties and Responsibilities
- Develop South Korea as a Regional and Global Trend Setter
- Lead brand strategy across South Korea and Thailand
- Identify and translate emerging cultural, fashion, and Gen Z trends in South Korea
- Drive trend based brand storytelling and collaborations
- Translate global campaigns into culturally relevant activations
- Partner with distributors and agencies for high impact execution
- Monitor consumer behavior and translate insights into growth opportunities
- Drive innovation and future facing brand initiatives
- Ensure alignment with global brand positioning
- Track and deliver brand and commercial KPIs
- Act as internal expert on youth culture, lifestyle, and trends
- Own and drive the achievement of financial, commercial, and brand KPIs across IDM markets within scope
Requirements
- 3–5 years in Brand Management, Consumer Marketing or Brand Building
- Strong understanding of youth culture, trends, and lifestyle brands
- Experience in campaign execution and localization
- Exposure to fashion, footwear, beauty, or lifestyle categories in South Korea
- Strong storytelling and creative thinking capabilities
- Ability to identify and translate trends into business opportunities
- Experience working with agencies and creative partners
- Strong financial acumen (P&L, margin, inventory, forecasting)
- Strong analytical skills with ability to translate data into business actions
- Hands on management of marketing budgets and performance tracking
- End to end execution of global and regional campaigns, launches, and initiatives
- Proven experience managing creative, digital, media, and research agencies
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