Public Relations Executive
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Key skills for this role
About the Role
UrbaCon Contracting & Trading Company is looking for a Public Relations Executive to manage the organization's public image, develop PR strategies, and handle media relations. The role requires exceptional communication skills, experience in media relations, and proficiency in social media management.
Key Skills for This Role
Responsibilities
- Manage the organization's social media presence by creating content, managing accounts, and measuring performance
- Develop and execute public relations strategies, including planning events such as press conferences or social media campaigns
- Plan and coordinate media coverage of events to ensure maximum exposure
- Monitor industry trends and competing companies' activities to identify opportunities or backlash
- Write press releases about company news to promote products or services
- Manage relationships with media outlets to secure coverage
- Coordinate meetings with journalists, bloggers, and other media members
- Communicate directly with clients to answer questions or address concerns
- Develop strategies to improve public awareness of organization's mission or goals
Requirements
- Minimum 8 years working experience, 5 years relevant PR experience, 2 years GCC experience is a plus
- Bachelor's Degree in any related field
- Exceptional written and verbal communication skills
- Proficiency in media relations and social media management
- ERP knowledge preferably SAP functional skills
Full Job Posting
Job Summary
- The Public Relations Executive holds together the organization's public image, working with teams to develop strategies that promote positive perceptions.
- May manage relationships with outside agencies for marketing, advertising, media relations, etc.
Job Responsibilities 1
- Manage the organization's social media presence by creating content, managing accounts, and measuring performance.
- Develop and execute public relations strategies, including planning events such as press conferences or social media campaigns.
- Plan and coordinate media coverage of events such as conferences or performances.
- Monitor industry trends and competing companies' activities to identify opportunities for publicity or backlash.
- Write press releases about Company news or other topics to promote products or services.
- Manage relationships with media outlets to secure coverage of Company events or products.
- Coordinate meetings with journalists, bloggers, and other members of the media.
- Communicate directly with clients to answer questions or address concerns.
- Develop strategies to improve public awareness of an organization's mission or goals.
Job Knowledge & Skills
- Exceptional written and verbal communication skills.
- Strong interpersonal skills, empathy, and ability to work collaboratively.
- Proficiency in media relations, understanding media landscape, pitching stories.
- Skills in managing social media platforms, understanding analytics, crafting engaging online content.
- Organizing and executing events, press conferences, or product launches.
- ERP knowledge preferably SAP functional skills.
Job Experience
- Minimum 8 year(s) working experience, 5 year(s) relevant working experience, 2 year (s) GCC is a plus.
Competencies
- Agility, AI Fluency, Communication Strategies L3, Governance & Regulations L3, Leadership, Public Relations L3, Quality, Relationship Management L3, Resilience, Stakeholder Engagement & Communication L3.
Education
- Bachelor's Degree in any related field.
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